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§ Public · San Francisco, CA, USA
Wix is a company.
Wix provides a comprehensive cloud-based web development platform, empowering individuals and organizations to establish and manage their online presence. Its core offering is an intuitive website builder that facilitates creating professional websites through designer-made templates, a powerful AI builder, or a flexible drag-and-drop editor. The platform integrates various business solutions and marketing tools, allowing users to operate and promote their ventures from a unified dashboard.
The company was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Their inception stemmed from a firsthand experience of the difficulties and high costs associated with traditional website creation for a previous startup idea. This insight propelled the founders to develop a platform that democratizes website building, enabling anyone to create a professional online presence without requiring coding or advanced design expertise.
Wix serves a diverse user base, including business owners, creators, agencies, and enterprises. Its vision centers on delivering a complete solution for building and managing professional websites and growing businesses without limitations. The company remains committed to continuous evolution, striving to provide innovative and efficient tools that support its users throughout their journey toward online success.
Wix has raised $53.5M across 3 funding rounds.
Key people at Wix.
Wix was founded in 2006 by Nadav Abrahami (Co-Founder & Head of Front End Research) and Avishai Abrahami (Co-Founder & CEO) and Giora Kaplan (Co-Founder & CTO).
Wix has raised $53.5M in total across 3 funding rounds.
Key people at Wix.
Wix.com Ltd. (WIX) is a publicly traded Israeli software company that provides a cloud-based web development platform, enabling users to create, manage, and host professional websites using drag-and-drop tools without coding or design skills.[1][2][3][4] It serves small and medium businesses, individual creators, freelancers, agencies, and enterprises, solving the problem of costly and complex website creation by offering an intuitive, all-in-one solution with features like AI-powered design (Wix ADI), e-commerce tools, booking systems, and business management suites.[1][2][3] Wix's growth momentum is strong, scaling from 1 million users in 2010 to over 200 million by 2021, with 2021 revenue reaching $988.8 million and continuous launches like Wix Studio in 2023 targeting advanced users.[1][3]
Wix was founded in 2006 in Tel Aviv, Israel, by Avishai Abrahami (current CEO), Nadav Abrahami, and Giora Kaplan—three tech-savvy developers frustrated by the high cost and difficulty of building a website for another startup idea they had while brainstorming on the beach.[2][3][4] This "light bulb moment" led them to create a platform democratizing web creation for non-experts, starting with a Flash-based editor in 2008.[3] Early traction built quickly: reaching 1 million users by 2009, launching an HTML5 editor in 2011-2012 for better compatibility, and introducing Wix ADI in 2016—the first AI website builder—which expanded accessibility and propelled user growth to 150 million by 2019 and 200 million by 2021.[1][3][4] Backed by investors like Insight Venture Partners, Bessemer Venture Partners, and Benchmark, Wix IPO'd in the US in 2013, evolving from DIY novice tools to advanced platforms like Editor X (2020) and Wix Studio (2023).[2][4][7]
Wix rides the democratization of the internet and no-code/low-code wave, capitalizing on the explosion of small businesses, creators, and digital transformation needs post-Flash era, where mobile/SEO compatibility became essential.[1][2][4] Timing was ideal: launching HTML5 in 2011 aligned with Adobe Flash's decline, while AI integrations (ADI 2016, generators 2023) tap generative AI trends, simplifying content and design amid rising e-commerce (projected multi-trillion market).[1][3][4] Market forces like global SMB digitization, remote work, and creator economy favor Wix's freemium model and upstream expansion from novices to pros, influencing the ecosystem by spawning tools (e.g., Monday.com) and enabling millions to establish online presences without developers.[2][3][7]
Wix is poised to deepen AI-driven automation and enterprise penetration via Wix Studio, potentially surpassing its $10-11 billion market cap through e-commerce scaling and "do-it-for-me" services amid no-code proliferation.[1][4][7] Trends like AI website generation, vertical-specific tools, and global expansion will shape its path, evolving influence from DIY pioneer to full-stack web ecosystem leader—echoing its founding mission to make the internet accessible to all.[2][3][6]
Wix has raised $53.5M across 3 funding rounds. Most recently, it raised $40.0M Series D in March 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2011 | $40M Series D | DAG Ventures, Insight Partners | Aleph VC, Benchmark Capital, Bessemer Venture Partners, Mangrove Capital Partners | Announced |
| Mar 1, 2010 | $10M Series C | — | Aleph VC, Benchmark Capital, Bessemer Venture Partners, Mangrove Capital Partners | Announced |
| Oct 13, 2008 | $3.5M Series B | Bessemer Venture Partners, Mangrove Capital Partners | — | Announced |
Wix was founded in 2006 by Nadav Abrahami (Co-Founder & Head of Front End Research) and Avishai Abrahami (Co-Founder & CEO) and Giora Kaplan (Co-Founder & CTO).
Wix has raised $53.5M in total across 3 funding rounds.
Wix's investors include DAG Ventures, Insight Partners, Aleph VC, Benchmark Capital, Bessemer Venture Partners, Mangrove Capital Partners.