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Key people at YouNoodle.
YouNoodle was founded in 2010 by Kirill Makharinsky (Cofounder).
YouNoodle delivers an application and evaluation platform for managing programs and competitions. Its core product enables organizations to efficiently collect applications, evaluate submissions, and select participants. Capabilities streamline identifying and engaging promising individuals and startups, supporting clients in executing successful programs via the YouNoodle Compete platform and associated service offerings.
Torsten Kolind and Rebeca Hwang founded YouNoodle in 2010. The company has since evolved into a remote, globally distributed team with expanding presence. Their founding insight stemmed from the recognized need for structured systems to discover and connect with emerging talent and innovation within the global startup ecosystem.
YouNoodle serves organizations within the global startup ecosystem, assisting them in defining offerings and engaging suitable startups. The company's vision fosters entrepreneurial success through unbiased evaluation. It aims to empower clients to attract and support new ventures, contributing to a vibrant, meritocratic ecosystem for growth.
YouNoodle is a SaaS platform that enables organizations to source, collect, evaluate, and select startups for innovation programs, competitions, and challenges, leveling the global playing field for entrepreneurs.[1][3][6] It serves corporations (e.g., Booking.com, Cisco, Salesforce), governments, universities, and foundations by powering programs like startup competitions and accelerators, eliminating biases through secure, scalable tools for applications, judging, and metrics.[1][3][6][8] The platform has facilitated over a thousand programs worldwide, focusing on connecting top talent with opportunities while emphasizing diversity, transparency, and impact measurement.[2][4][6]
YouNoodle was co-founded in 2010 by Rebeca Hwang and Torsten Kolind, who aimed to democratize startup opportunities globally, starting from Silicon Valley with a vision to bridge gaps in innovation access.[1][5][7] Early work began around 2007 through a project funded by investors like Peter Thiel, Max Levchin, and Charles Lho, which explored algorithmic startup valuation and spawned related tools like Quid.[5] Initially built as a social network for startups to find co-founders, investors, and talent, it pivoted after realizing the model didn't work, evolving into a closed-network platform for program-specific sourcing and selection.[1][5] Key early traction came from high-profile challenges, and it secured $1.1 million in funding by 2014.[5]
YouNoodle rides the wave of corporate innovation and government-backed entrepreneurship programs, addressing the need for efficient startup scouting amid exploding global ecosystems.[1][6] Its timing aligns with rising demand for scalable, unbiased tools as traditional methods fail at volume, amplified by remote work and AI-driven matching.[3][5] Market forces like VC funding gaps (e.g., for women-led startups) and national innovation agendas favor it, enabling entities like universities and municipalities to tap underrepresented talent.[6] It influences the ecosystem by democratizing access, measuring program impact, and fostering connections that amplify startup success beyond single events.[1][5][10]
YouNoodle is poised to expand as AI enhances its matching algorithms and hybrid programs proliferate post-pandemic, potentially integrating deeper analytics for predictive success modeling.[5] Trends like government-led innovation funds and corporate open innovation will boost demand, evolving its role from executor to strategic broker in fragmented ecosystems. Its influence may grow by standardizing fair selection globally, tying back to founders' mission of equalizing startup opportunities in an increasingly competitive landscape.[1][3]
Key people at YouNoodle.
YouNoodle was founded in 2010 by Kirill Makharinsky (Cofounder).
