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§ Private Profile · San Francisco, CA, USA
Zenreach is a technology company.
Zenreach, now known as Adentro, provides a WiFi marketing platform for brick-and-mortar businesses. This system utilizes existing WiFi infrastructure to capture customer insights, automate targeted campaigns, and measure the direct impact of digital efforts on in-store visits. It offers personalized communication and promotions based on visitor behavior.
The company was founded in 2012 by Jack Abraham and Gordon Tucker. They recognized a disconnect between online marketing strategies and measurable results for physical locations. Their insight was to empower offline businesses with data-driven marketing capabilities, akin to e-commerce, enabling them to understand customer journeys and engage effectively.
Zenreach's platform supports various brick-and-mortar establishments, including retail, restaurants, and entertainment venues, all aiming to enhance customer relationships and operational intelligence. The company's vision centers on transforming physical businesses' interactions with clientele, fostering connections through insightful data and digital outreach to improve the in-person customer experience.
Zenreach has raised $92.7M across 5 funding rounds.
Zenreach has raised $92.7M in total across 5 funding rounds.
Zenreach (rebranded as Adentro) is a San Francisco–based technology company that builds a Wi‑Fi–based marketing and customer‑analytics platform for brick‑and‑mortar businesses, using guest Wi‑Fi signups and location signals to create customer profiles, track visits, and deliver targeted marketing and attribution for in‑store visits[1][6].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take tie‑back: Zenreach’s core opportunity is turning guest Wi‑Fi into a privacy‑focused first‑party signal for real‑world customer attribution and marketing—an offering that addresses a growing need as advertisers seek reliable ways to measure and drive in‑store business[6][1].
Zenreach has raised $92.7M across 5 funding rounds. Most recently, it raised $30.0M Series C in March 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2017 | $30M Series C | — | DCM, Ridge Ventures, Scale Venture Partners, Ashton Kutcher, Kevin Durant, 8VC, Bain Capital Ventures, First Round Capital, Peter Thiel, Maverick Ventures, SV Angel | Announced |
| Jul 1, 2016 | $30M Series B | — | DCM, Ridge Ventures, Scale Venture Partners, JOE Lonsdale, Bain Capital, Felicis Ventures, Peter Thiel, Softtech, SV Angel | Announced |
| Feb 1, 2015 | $16M Series A | — | DCM, Ridge Ventures, Scale Venture Partners | Announced |
| Jun 1, 2013 | $4M Seed | — | Accel, Entrée Capital Ventures, Founder Collective, Errol Damelin | Announced |
| Sep 30, 2012 | $12.7M Series C | 8VC | — | Announced |
Zenreach has raised $92.7M in total across 5 funding rounds.
Zenreach's investors include DCM, Ridge Ventures, Scale Venture Partners, Ashton Kutcher, Kevin Durant, 8VC, Bain Capital Ventures, First Round Capital, Peter Thiel, Maverick Ventures, SV Angel, Joe Lonsdale.