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§ Private Profile · 122 E Houston St Ste 105, San Antonio, Texas, 78205, United States
Zinrelo is a technology company.
Zinrelo provides an advanced loyalty rewards platform designed to enhance customer retention and revenue through comprehensive engagement strategies. The platform leverages data science and 360-degree customer understanding to facilitate personalized loyalty programs, gamification, and other interactive elements. It focuses on maximizing repeat sales and boosting per-customer revenue by helping businesses build deeper, more meaningful relationships with their clientele.
The company was founded in 2008 by Jai Rawat and Samir Palnitkar, initially operating as ShopSocially before evolving into Zinrelo, and subsequently rebranding to TrueLoyal. Their founding insight centered on the need for a more holistic and data-driven approach to customer loyalty that extends beyond traditional points-based systems, aiming to unlock various dimensions of customer engagement for businesses.
Today, Zinrelo, under its TrueLoyal brand, serves a wide array of businesses seeking to cultivate enduring customer relationships. The platform enables brands to launch robust rewards programs, fostering greater customer lifetime value and loyalty. Its long-term vision is to simplify customer loyalty management, empowering businesses to strengthen consumer connections and achieve sustainable growth in competitive markets.
Zinrelo has raised $1.6M across 2 funding rounds.
Zinrelo has raised $1.6M in total across 2 funding rounds.
Zinrelo is an enterprise-grade, SaaS-based loyalty platform that enables brands to launch holistic rewards programs, leveraging AI, data analytics, machine learning, and strategic consultation to drive customer retention and revenue.[1][2][3] It serves businesses across retail, skincare, and other sectors by addressing customer loyalty challenges through multidimensional engagement—covering transactional, social, advocacy, engagement, behavioral, and emotional aspects—while collecting zero-party and first-party data for personalized experiences.[1][2][3] The platform integrates seamlessly with tools like Miva, Iterable, Salesforce, and Gladly, supporting omni-channel deployments and features such as points-based systems, tiered rewards, receipt scanning, and loyalty APIs.[4][5][6][8] With 82 employees and a track record of serving thousands of global brands over 14+ years, Zinrelo has demonstrated strong growth, including doubling sales for clients like Yon-Ka Paris and earning top G2 ratings.[1][3][4]
Founded in 2008 and headquartered in Palo Alto (with mentions of San Jose), California, Zinrelo emerged as a pioneer in loyalty technology, evolving over 14 years to combine SaaS delivery with advanced data sciences and machine learning.[1][3][4] While specific founder details are not detailed in available sources, the company has built a global partner network and focused on data-driven innovations, starting from basic rewards to today's AI-powered, multidimensional platform with built-in customer data platform (CDP) capabilities.[1][3] Early traction came from addressing fragmented customer views for multi-channel retailers, introducing unique features like social media rewards, surveys, and receipt scanning, which propelled its expansion to thousands of brands worldwide.[3]
Zinrelo rides the wave of first-party data sovereignty and AI-personalized customer experiences amid cookie deprecation and privacy regulations, enabling brands to harness zero-party data for loyalty in a cookieless era.[2][3] Its timing aligns with surging demand for omni-channel retention tools, as e-commerce and retail face rising acquisition costs—Zinrelo's analytics and ML automate segmentation, influencing ecosystem shifts toward data-centric martech stacks.[3][5] By partnering with platforms like Iterable and PowerReviews, it amplifies broader trends in composable commerce, extending beyond retail to new verticals and fostering a loyalty-first approach that stabilizes revenues during fluctuations.[3][9]
Zinrelo is poised to dominate AI-driven loyalty with expansions into automation via ML algorithms, more data sources, headless solutions, and non-retail verticals, potentially capturing share in the growing $10B+ loyalty management market.[3] Trends like generative AI for hyper-personalization and composable martech will shape its path, evolving its influence from rewards provider to full CDP enabler. As brands prioritize retention over acquisition, Zinrelo's data mastery positions it to unlock even deeper customer lifetimes, reinforcing its role as the strategic backbone for holistic loyalty programs.[2][3]
Zinrelo has raised $1.6M in total across 2 funding rounds.
Zinrelo's investors include TiE Angels, Ashish Gupta, Dharmesh Thakker, Raman Khanna, Valhalla Partners, Battery Ventures, Dell Technologies Capital, Helion Venture Partners, Sierra Point Ventures, Smash Capital.
Zinrelo has raised $1.6M across 2 funding rounds. Most recently, it raised $550K Other Equity in June 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 22, 2012 | $550K Venture Round | TIE Angels | Ashish Gupta, Dharmesh Thakker, Raman Khanna | Announced |
| Oct 1, 2010 | $1M Series A | Valhalla Partners | Battery Ventures, Dell Technologies Capital, Helion Venture Partners, Sierra Point Ventures, Smash Capital, Ashish Gupta, Dharmesh Thakker, Raman Khanna | Announced |