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Ziploop develops a mobile loyalty platform streamlining digital retail experiences and enhancing customer engagement. The platform allows consumers to centralize and organize digital receipts, rewards, and promotions directly on their mobile devices. It incorporates AI and machine learning, delivering an efficient, personalized system for managing retail interactions.
Founded in 2013 by Paul Martinelli, Sandra Breber, and Peter Jackson, Ziploop identified an unmet need within the mobile retail sector. Their insight focused on creating a more connected, efficient digital approach to loyalty and transaction management, bridging the gap between shoppers and businesses in the mobile market.
The company serves consumers seeking organized digital shopping and businesses cultivating stronger customer relationships. Retailers leverage Ziploop's platform to enhance brand loyalty and influence through targeted mobile rewards and personalized offerings. Ziploop's vision is to foster a seamless, integrated mobile retail ecosystem, driving meaningful engagement.
Ziploop has raised $2.0M across 1 funding round.
Ziploop has raised $2.0M in total across 1 funding round.
Ziploop is a mobile technology company founded in 2013 in Orinda, California, that developed a cloud-based platform to simplify customer loyalty and reward programs by digitizing receipts, rewards, and VIP cards.[1][3][5] It served businesses and consumers in retail, commerce, and lifestyle sectors by solving the problem of lost or forgotten physical cards and long reward lines through a smart wallet app that enables fast, flexible reward campaigns, receipt uploads, and status tracking for higher engagement and loyalty.[1][4][5] With modest scale—around 1-2 employees and $730,000 in 2024 revenue—the company built machine learning and AI capabilities for promotions, loyalty, and influencer marketing before its assets were acquired by Snipp Interactive Inc., enhancing Snipp's digital marketing suite.[1][2]
Ziploop emerged in 2013 from a recognized need to make reward programs more accessible and user-friendly, founded in Orinda, California, to leverage cloud-based mobile tech for effective loyalty solutions.[1][3] Key figures included CTO Paul Martinelli, with the small team focusing on software for customer loyalty in retail and shopping.[1] Early traction centered on its mobile app for organizing purchases and VIP rewards, gaining visibility through app stores and a website, before pivotal growth via proprietary IP in machine learning for promotions and influencer marketing, culminating in acquisition by Snipp Interactive.[2][3]
Ziploop rode the shift toward mobile-first loyalty and digital promotions amid rising e-commerce and data-driven marketing, where consumers demanded seamless, paperless experiences.[1][2][5] Timing aligned with AI advancements in personalization, especially post-2013 smartphone proliferation and regulatory needs in sensitive sectors, positioning it to influence receipt processing and influencer tools in a market favoring integrated platforms.[2] Its acquisition by Snipp amplified ecosystem impact, enhancing global loyalty solutions with smarter analytics and sales-driving insights, underscoring consolidation trends in martech.[2]
Post-acquisition, Ziploop's tech integrates into Snipp's offerings, likely expanding via next-gen influencer and ML features to capture growth in restricted industries and high-research sectors.[2] Trends like AI personalization and omnichannel loyalty will shape its legacy, potentially evolving Snipp's dominance while inspiring similar digitization plays. This trajectory from niche innovator to strategic asset reinforces Ziploop's role in making rewards truly work for businesses and loyal customers.[1][2]
Ziploop has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in March 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2014 | $2M Seed | — | 75 & Sunny, Canaan Partners, Foundation Capital, Startup Capital Ventures, StarVest Partners, Cameron Lester, John Balen, James Peters, Grant Inman, TED Breck | Announced |
Ziploop has raised $2.0M in total across 1 funding round.
Ziploop's investors include 75 & Sunny, Canaan Partners, Foundation Capital, Startup Capital Ventures, StarVest Partners, Cameron Lester, John Balen, James Peters, Grant Inman, Ted Breck.
