Anja Winikka

Anja Winikka is a technology entrepreneur and the former Co-Founder of the venture-backed payments platform Maroo, currently based in New York City, New York. Prior to launching her financial technology startup in 2021, she spent 13 years as a digital marketing executive at The Knot Worldwide. In this capacity, she directed comprehensive digital marketing initiatives, managed editorial content teams for TheKnot.com, and developed specialized educational workshops for small business owners operating across the United States wedding market. Recognized as an authority on wedding industry economics and consumer trends, her market insights have been prominently featured in publications and broadcasts such as The New York Times, The Today Show, and Good Morning America. Her professional background currently centers on bridging digital content strategy with specialized B2B payment solutions designed specifically for the broader events sector.