Benjamin South Lee

Benjamin South Lee is a serial technology entrepreneur and product design executive who currently serves as a Builder and Founder at Variant. Prior to launching his current venture, he founded and scaled two distinct technology startups that both ultimately achieved successful acquisition exits. Following the integration of these acquired companies, Lee transitioned into senior corporate leadership positions, working as the Vice President of Product Design at Postmates and subsequently as the Senior Vice President of Product and Design at Avara. Alongside his primary executive responsibilities and venture building at Variant, he maintains an active portfolio of independent software experiments and digital products hosted directly on his personal platform. His professional background and current focus remain heavily centered on driving product management, user experience architecture, and comprehensive design strategy for emerging consumer technology startups.