Eva Herget

Eva Herget is the Co-Founder and Chief Executive Officer of Misprint, Inc., a trading card e-commerce company based in New York, New York. She previously worked as an Equity Analyst at Goldman Sachs before leaving a career in traditional finance to pursue the collectibles industry. Herget earned dual degrees in Economics and East Asian Languages and Civilizations from the University of Chicago. Under her leadership, Misprint scaled to over $500,000 in annual recurring revenue within its first three months of operation by selling Pokémon cards to collectors. She also hosts the trading card-focused YouTube channel Eva’s Binder and contributes her written expertise to industry publications, including PSA Pop Culture Magazine and TCGplayer Infinite. Her current focus centers on building digital content and scalable e-commerce brands within the rapidly growing global trading card game sector.