Gary Amaral

Gary Amaral is the Co-Founder and Chief Product Officer at BreadcrumbsIO, a marketing technology software startup based in Toronto, Ontario, Canada. Bringing over 15 years of experience in technology marketing to his current position, he oversees product strategy, development, and customer-facing solutions for the firm's lead scoring and revenue acceleration platform established in 2020. Prior to transitioning into a technical founder role, Amaral served as the Chief Marketing Officer at Chargify, directing the company's demand generation efforts leading up to its notable 2021 corporate merger with SaaSOptics. His earlier professional background includes executing go-to-market strategies through senior marketing leadership positions at prominent North American enterprise organizations, including BlackBerry, Hootsuite, and Canadian Tire. Today, his primary focus remains on developing business-to-business software-as-a-service applications that optimize marketing attribution, revenue operations, and data analytics for high-growth technology companies.