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Jason Shuman is a General Partner at Primary Venture Partners based in New York City. He earned a Bachelor of Business Administration in Entrepreneurship and Marketing from the University of Miami, where he founded the profitable direct-to-consumer footwear company Category 5. Before joining Primary Venture Partners in 2018 as the firm's youngest Principal, he worked as an investor at Corigin Ventures. In his current role, he leads pre-seed and seed-stage investments ranging from $1 million to $5 million across consumer technology, fintech, and marketplaces, backing companies like Latch, Dandy, and Lili. His investment performance has earned him recognition on the Forbes 30 Under 30 list for Venture Capital and the Venture Capital Journal's 40 Rising Stars. Shuman focuses on deploying capital into early-stage startups that democratize access for consumers and small businesses throughout the United States and Israel.
Jason Shuman is a distinguished Partner at Primary Venture Partners, a prominent early-stage venture capital firm renowned for its deep engagement with portfolio companies. Based in New York City, Jason plays a pivotal role in sourcing, evaluating, and supporting groundbreaking startups, primarily at the seed stage. His investment thesis centers on transformative B2B software, fintech innovations, and dynamic marketplace models, reflecting Primary's broader commitment to enterprise technology and digital transformation.
Before transitioning into venture capital, Jason built a robust career as an operator and entrepreneur, providing him with a unique founder-first perspective. He co-founded Curbside, a mobile commerce platform, and held key roles at other high-growth technology companies, including Foursquare. This hands-on experience in building and scaling businesses equips him with invaluable insights into the challenges and opportunities faced by early-stage founders. He leverages this operational expertise to provide strategic guidance, mentorship, and practical support to his portfolio companies, helping them navigate product development, market entry, and scaling challenges.
At Primary Venture Partners, Jason is instrumental in identifying companies with strong product-market fit and ambitious teams. His investment focus often includes areas like vertical SaaS, developer tools, financial infrastructure, and platforms that empower businesses to operate more efficiently. While specific individual investments are often part of Primary's collective portfolio, the firm has a strong track record with companies such as Knoetic, Alloy, and Electric, demonstrating its ability to back successful ventures in its target sectors. Jason's contributions help solidify Primary's reputation as a go-to partner for ambitious founders seeking not just capital, but also strategic partnership and operational support.
Jason Shuman's dedication to fostering innovation and his deep understanding of the startup ecosystem make him a valuable asset to both Primary Venture Partners and the broader tech community. He is committed to empowering entrepreneurs to build enduring companies that redefine industries and create significant value.
Jason Shuman is a Partner at Primary Venture Partners, an early-stage venture capital firm. He is known for his investment focus on B2B software, fintech, and marketplace companies, bringing a strong operator background to his role.
Jason Shuman primarily invests in early-stage technology companies, with a specific focus on B2B software (SaaS), fintech innovations, and marketplace models. He looks for companies with strong product-market fit and ambitious teams.
Jason Shuman works as a Partner at Primary Venture Partners, a leading early-stage venture capital firm based in New York City.
