JJ Maxwell

JJ Maxwell is the founder of Double, an early-stage technology venture based in the San Francisco Bay Area. Prior to launching this enterprise, he served as the Chief Technology Officer at Liftoff Influence, a division of the mobile marketing platform Liftoff. He transitioned into this executive role following the 2021 acquisition of Jetfuel, an influencer marketing startup where he operated as a co-founder and the original Chief Technology Officer. During his tenure at Jetfuel, Maxwell engineered the core software infrastructure and scaled the platform into an influencer network that drove millions of mobile application installations. Today, his primary focus remains on building Double while leveraging his domain expertise in mobile application growth. His broader professional background centers on leading technical operations, managing engineering teams, and developing scalable software architecture for advertising technology startups.