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Joanna Lee Shevelenko is the Founder and General Partner of f7 Ventures, an early-stage venture capital firm based in San Francisco, California. She joined Facebook in 2006 as one of its first 100 employees, where she spent over a decade building initial operational teams and launching the company's India office. Following her extensive tenure at Facebook, she served as the Chief Operating Officer at Premise Data and later worked as an Entrepreneur in Residence at Social Capital. At f7 Ventures, she recently helped launch the $50 million Perplexity F7 Fund in February 2025 and expanded the firm's internal operations to support 29 employees. She holds a bachelor's degree in psychology from Harvard University, and her current pre-seed and seed investment focus centers on backing former operators transitioning into founders across the artificial intelligence and enterprise software sectors.
Joanna Lee Shevelenko stands as a prominent figure in the venture capital landscape, serving as a General Partner at f7 Ventures. Her role at f7 Ventures is pivotal, where she leverages a deep well of operational experience to identify, invest in, and nurture the next generation of groundbreaking technology companies. f7 Ventures itself is uniquely positioned, having been founded by a collective of former Facebook product leaders. This foundation imbues the firm, and Joanna's investment approach, with an unparalleled understanding of product development, user growth, and scaling strategies.
At f7 Ventures, Joanna Lee Shevelenko's investment focus is broad yet strategic, targeting early-stage companies that demonstrate strong potential for product-market fit and sustainable growth. Her areas of interest frequently include B2B SaaS solutions that streamline business operations, innovative consumer technology that reshapes daily life, and advancements in artificial intelligence that promise transformative impact. She also actively explores opportunities within the future of work, the creator economy, and other emerging sectors poised for significant disruption. Joanna is particularly drawn to founders who exhibit a clear vision, robust execution capabilities, and a commitment to building products that genuinely solve user problems.
Before her impactful transition into venture capital, Joanna Lee Shevelenko built an illustrious career at Facebook (now Meta). Her tenure there was marked by significant leadership roles across product management, growth, and strategy. She was instrumental in scaling various products and initiatives, gaining firsthand experience in navigating the complexities of hyper-growth environments and understanding the nuances of building global-scale platforms. This extensive background in operational product leadership provides her with a unique lens through which to evaluate startups, offering invaluable insights into product roadmaps, market entry strategies, and user acquisition tactics.
As a General Partner, Joanna brings more than just capital to her portfolio companies. She acts as a strategic advisor, mentor, and connector, helping founders refine their product strategies, navigate market challenges, and scale their teams. Her ability to draw upon her vast experience at Facebook allows her to provide actionable guidance, helping startups avoid common pitfalls and accelerate their path to success. While specific individual notable investments are often part of the broader f7 Ventures portfolio, Joanna consistently champions companies that align with the firm's thesis of leveraging product expertise to build enduring businesses. Her commitment to fostering innovation and supporting visionary entrepreneurs makes her a key asset to the startup ecosystem.
Joanna Lee Shevelenko is a General Partner at f7 Ventures, an early-stage venture capital fund. She is known for her extensive background in product leadership and growth at Facebook, which she now leverages to identify and support promising startups.
Joanna Lee Shevelenko invests in early-stage technology companies across various sectors. Her focus areas include B2B SaaS, consumer technology, artificial intelligence, the future of work, and the creator economy, emphasizing strong product-market fit.
Joanna Lee Shevelenko works as a General Partner at f7 Ventures. f7 Ventures is a venture capital firm founded by former Facebook product leaders, specializing in early-stage investments.
