John Tan

John Tan is a San Francisco-based technology entrepreneur and the former Co-Founder of Workbase, a business-to-business data platform. He established the software company alongside co-founder Ed Parsons in 2020 to provide specialized workflow solutions designed to help account management teams monitor customer health and reduce churn. The enterprise software startup successfully participated in the Y Combinator Summer 2020 batch, which subsequently led to its acquisition by data activation provider Hightouch on April 19, 2022. Prior to launching this venture, Tan developed his technical expertise by building critical internal tools and infrastructure at the customer data platform Segment. Following the 2022 acquisition, his operational focus transitioned toward integrating his platform's capabilities into the broader Hightouch ecosystem. His overall professional background centers on engineering scalable enterprise software solutions and building data-driven platforms that optimize operational workflows for modern account management teams.