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Jomayra Herrera is a Partner at Reach Capital based in New York, NY, where she focuses on early-stage venture investments across the education, healthcare, and future of work sectors. Before joining the firm as its first outside partner in September 2021, she served as a Principal at Cowboy Ventures and an Investor and Director at Emerson Collective. Throughout her venture career, Herrera has executed early-stage investments in several technology startups, including the education technology company Guild Education and the workforce platform Stepful. She holds a Bachelor of Arts and a Master of Arts in Education from Stanford University, and she currently serves on the board of the nonprofit organization SomosVC. Her current investment strategy centers on backing founders who are building workforce development platforms, human resources technology, and economic mobility solutions for frontline workers.
Jomayra Herrera stands out as a prominent Partner at Reach Capital, a venture capital firm renowned for its strategic investments in the future of learning and work. Her role at Reach Capital involves identifying and nurturing early-stage companies poised to revolutionize education and workforce development. With a keen eye for innovation and a deep understanding of market needs, Jomayra Herrera plays a pivotal role in shaping the firm's investment portfolio.
Her investment focus areas are primarily centered on education technology (EdTech), the future of work, and select enterprise SaaS solutions. Within EdTech, Jomayra Herrera is particularly interested in companies that are reimagining learning experiences across K-12, higher education, and lifelong learning. She seeks out platforms and tools that enhance access, personalize instruction, and improve outcomes for learners of all ages. Her commitment to this sector is deeply rooted in her personal and professional background, bringing a unique founder-centric perspective to her investment decisions.
Before joining Reach Capital, Jomayra Herrera built a diverse and impactful career foundation. She served as a Principal at Cowboy Ventures, where she gained valuable experience in early-stage venture capital. Prior to her venture capital career, she worked at The Bridgespan Group, a non-profit consulting firm, advising mission-driven organizations on strategy and impact. Crucially, Jomayra Herrera began her professional journey as an educator, teaching in both traditional and non-traditional settings. This direct experience in the classroom provides her with invaluable insights into the challenges and opportunities within the education system, informing her investment thesis at Reach Capital. She also holds an MBA from Stanford University, further solidifying her business acumen.
Jomayra Herrera's investment philosophy is characterized by a belief in technology's power to create equitable and effective learning environments. She actively seeks out visionary founders who are building solutions that address critical gaps in education and prepare individuals for the evolving demands of the modern workforce. While specific investments are often confidential, her work at Reach Capital has involved backing companies that are transforming how people learn, connect, and grow professionally. Examples of companies she has been involved with include Handshake, a leading career network for college students, and Outschool, a marketplace for live online classes for kids. Her strategic guidance and deep industry knowledge make her a valuable partner to the startups she supports, helping them navigate growth and achieve their mission.
In summary, Jomayra Herrera is a driving force in the venture capital landscape, particularly within EdTech and the future of work. Her unique blend of experience as an educator, consultant, and investor positions her as a thoughtful and impactful leader at Reach Capital, dedicated to investing in the next generation of transformative learning and work solutions.
Jomayra Herrera is a Partner at Reach Capital, a venture capital firm. She is known for her expertise in education technology and future of work investments, bringing a unique perspective from her background as an educator and consultant.
Jomayra Herrera primarily invests in early-stage companies within education technology (EdTech), the future of work, and enterprise SaaS. Her focus includes K-12, higher education, and lifelong learning solutions that aim to transform learning and workforce development.
Jomayra Herrera works as a Partner at Reach Capital, a venture capital firm dedicated to investing in the future of learning and work. The firm is based in San Francisco, California.
