Jordan Gonen

Jordan Gonen is the Co-founder of Compound Planning, a digital-first registered investment advisor based in San Francisco, California. He established the original wealth management platform, Compound, which executed a merger in September 2023 to form a combined entity that now manages over $2 billion in total assets. Prior to launching this specific financial technology venture, he worked in product management at Uber and developed several independent software applications. Gonen holds a degree from Washington University in St. Louis and frequently writes about career tools, equity compensation, and professional networks on his Substack newsletter. Additionally, he has hosted startup equity events for Y Combinator and published commentary on product launches for major platforms like LinkedIn. His current focus centers on fintech innovation, startup equity advisory, and scaling digital wealth management solutions tailored specifically for technology professionals.