Jorge Lluch

Jorge Lluch is the co-founder and Chief Operating Officer of Abacum, a collaborative financial planning and analysis software platform, based in Barcelona, Spain. Prior to launching the B2B SaaS company in 2020, he served as the Chief Financial Officer and Chief Operating Officer at three major European technology startups, including Travelperk, Wallapop, and Privalia. During his tenure scaling these high-growth internet businesses, he collaborated closely with prominent Spanish serial entrepreneur Martin Varsavsky to optimize startup financing and operations. Outside of his corporate executive roles, he is a dedicated endurance athlete and five-time marathon finisher who notably broke the three-hour mark at the 2018 Valencia Marathon before completing the race again in 2019. His professional career remains focused on financial operations, startup financing, and building software tools to empower mid-market finance teams with faster execution.