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Justin David Blau is the Co-founder and Chief Executive Officer of Royal, a blockchain-based music technology and investment platform located in Las Vegas, Nevada. Before entering the technology sector, he studied finance at Washington University in St. Louis and established a career as an electronic music producer and touring DJ under the stage name 3LAU. In 2021, Blau generated $11.6 million through the sale of a tokenized blockchain album and subsequently secured a $55 million Series A venture funding round for Royal led by Andreessen Horowitz. The Royal platform enables fans to purchase ownership rights in music, facilitating fractional investments for prominent artists such as Nas and The Chainsmokers. His current professional focus centers on bridging the music and venture capital industries through Web3 infrastructure, digital asset development, and early-stage creator economy investments.
Justin David Blau, globally recognized by his stage name 3LAU, has seamlessly transitioned from a celebrated electronic music producer and DJ into a prominent figure in the Web3 investment landscape. Blau is not just an investor; he is a builder and a visionary, deeply committed to shaping the future of the creator economy through decentralized technologies.
At the core of his entrepreneurial endeavors is Royal, a groundbreaking platform he founded. Royal empowers artists to sell limited ownership of their music via NFTs, allowing fans to invest in their favorite creators and earn royalties. This innovative model reflects Blau's belief in a more equitable and transparent music industry, where artists retain greater control and fans become true stakeholders. His role at Royal as founder and CEO involves driving the strategic vision, product development, and community engagement, positioning the platform as a leader in music NFTs.
As an investor, Justin David Blau's focus areas are sharply defined by his expertise and passion for blockchain technology and its applications in the creative space. He actively seeks out and supports projects in Web3, decentralized finance (DeFi), non-fungible tokens (NFTs), and the broader creator economy. His unique background as a successful artist provides him with invaluable insight into the challenges and opportunities within these sectors, making him a highly sought-after advisor and partner for emerging startups.
Blau's career background is distinguished by his early adoption and advocacy for cryptocurrency and blockchain. Even before founding Royal, he was experimenting with blockchain-based music distribution and fan engagement. His journey from a chart-topping musician to a Web3 pioneer showcases a remarkable blend of artistic talent and technological foresight. He has been instrumental in educating both artists and fans about the potential of NFTs and decentralized systems.
While specific details of all his investments are not always public, Justin David Blau has been known to back innovative projects that align with his vision for a decentralized future. His involvement often extends beyond capital, offering strategic guidance and leveraging his extensive network within both the music and blockchain communities. His work continues to push the boundaries of how creators can monetize their art and how fans can engage with it, solidifying his reputation as a key influencer and investor in the evolving digital economy.
Justin David Blau is a prominent entrepreneur, investor, and electronic music artist known as 3LAU. He is a leading figure in the Web3 space, particularly recognized for his work in music NFTs and the creator economy.
Justin David Blau primarily invests in Web3 technologies, including music NFTs, decentralized finance (DeFi), digital collectibles, and projects that empower the creator economy through blockchain innovation.
Justin David Blau is the founder and CEO of Royal, a platform that enables artists to sell limited ownership of their music via NFTs. He also operates as an independent investor and advisor in the Web3 ecosystem.
