Kassim Shroff

Kassim Shroff is a Pakistan-based serial entrepreneur and digital commerce executive who most recently served in a senior leadership capacity at Daraz, the prominent South Asian marketplace backed by Alibaba. Over a career spanning more than 12 years in the industry, he has specialized in building, operating, and scaling regional eCommerce businesses from early stages through successful exits. As a two-time startup founder, Shroff established Gobabu.com, an online consumer platform that he successfully scaled and eventually sold through a strategic acquisition by Buytopia.ca. Following this exit, his tenure at Daraz involved managing complex marketplace dynamics, overseeing regional expansion initiatives, and integrating operations within the broader Alibaba technology ecosystem. His professional background centers on developing robust digital commerce infrastructure, optimizing marketplace operations, and driving platform growth throughout the rapidly emerging South Asian technology sector.