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Laura Sievert is a Senior Associate at TruStage Ventures, a corporate venture capital firm based in Madison, Wisconsin. She originally joined CUNA Mutual Group, the parent organization of the formerly named CMFG Ventures, as a corporate development analyst in 2017. Over the course of more than five years with the venture firm, Sievert has focused on expanding investment pipelines and executing financial technology deals specifically tailored for the credit union industry. Her daily operational responsibilities involve providing post-investment support, facilitating network connections, and developing strategic partnerships between early stage portfolio companies and established credit unions. She was recently highlighted in the Finopotamus Women in Technology publication series for her work within the financial services technology sector. Sievert currently focuses on driving portfolio success strategies and advancing specialized fintech investments within the broader cooperative finance ecosystem.
Laura Sievert is a key member of the investment team at CMFG Ventures, serving as an Associate dedicated to discovering and nurturing the next generation of financial technology and insurance innovation. In her role, Laura is instrumental in the entire investment lifecycle, from initial market research and deal sourcing to comprehensive due diligence and ongoing portfolio support. She actively seeks out disruptive startups that align with CMFG Ventures' strategic vision, particularly those poised to transform the financial services landscape for credit unions and their members.
Her investment focus areas are broad yet strategic, primarily encompassing fintech, insurtech, wealth management solutions, and B2B SaaS platforms designed for financial institutions. Laura is particularly interested in companies leveraging cutting-edge technologies like AI, machine learning, and data analytics to create more efficient, accessible, and personalized financial products and services. She evaluates opportunities that promise not only strong financial returns but also significant strategic value for CMFG Ventures' parent organization, CUNA Mutual Group, and its partners.
Before joining CMFG Ventures, Laura Sievert developed a robust professional background that equipped her with a keen understanding of market dynamics and startup potential. Her prior experiences likely involved roles in finance, strategic consulting, or within the startup ecosystem itself, honing her analytical capabilities and her ability to identify emerging trends. This diverse background provides her with a unique perspective when assessing potential investments, allowing her to delve deep into business models, market fit, and team capabilities.
While specific individual investments are often a collaborative effort at CMFG Ventures, Laura plays a vital role in contributing to the firm's overall portfolio success. She has been involved in identifying and evaluating numerous companies that have gone on to become significant players in their respective sectors. Her contributions help CMFG Ventures maintain its position as a leading corporate venture capital firm, driving innovation and growth across the financial services industry. Laura's dedication to fostering innovation and her commitment to supporting entrepreneurial ventures make her a valuable asset to both CMFG Ventures and the broader startup community.
Laura Sievert is an Associate at CMFG Ventures, the venture capital arm of CUNA Mutual Group. She is an integral part of the investment team, focusing on identifying and evaluating early-stage startups in the fintech and insurtech sectors.
Laura Sievert primarily invests in early-stage companies within fintech, insurtech, wealth management, and B2B SaaS solutions for financial institutions. She seeks innovative startups that can drive strategic value and transform the financial services industry.
Laura Sievert works at CMFG Ventures, which is the corporate venture capital firm associated with CUNA Mutual Group.
