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Lea-Sophie Cramer is a prominent German entrepreneur, angel investor, and Non-Executive Board Director at the Wella Company. She is best known as the co-founder of the successful e-commerce platform Amorelie.
Lea-Sophie Cramer primarily invests in early-stage companies, with a focus on consumer technology, direct-to-consumer (D2C) brands, and lifestyle sectors. She supports innovative founders building products and services for modern consumers.
Lea-Sophie Cramer currently serves as a Non-Executive Board Director at the Wella Company, a global beauty leader. Additionally, she is an active angel investor and advisor to various startups.
Lea-Sophie Cramer is an active angel investor, corporate board member, and certified Executive Leadership Coach currently based in Berlin, Germany. She is best known as the Founder and former Chief Executive Officer of Amorelie, an e-commerce platform she launched in 2013 and scaled to generate over €50 million in annual revenue before its acquisition by ProSiebenSat.1 Media. Prior to establishing this successful venture, Cramer gained operational experience holding senior leadership positions at Rocket Internet and serving as Vice President of International at Groupon. Her formal academic and professional training includes Bachelor of Science degrees from Universität Mannheim and Nagoya University, alongside a specialized coaching credential from IFW Consulting. Today, Cramer primarily focuses on providing strategic capital to early-stage startups, serving on the supervisory board of Conrad Electronic, and delivering executive development training to organizational leaders.
Lea-Sophie Cramer stands out as a highly influential figure in the European entrepreneurial and investment landscape, currently serving as a Non-Executive Board Director at the Wella Company. Her appointment to the board of this global beauty leader underscores her profound expertise in digital strategy, consumer engagement, and scaling businesses within the e-commerce sector. At Wella, Lea-Sophie contributes strategic oversight and invaluable insights, helping to guide the company's growth, innovation, and digital transformation initiatives in a rapidly evolving market.
Beyond her significant role at Wella, Lea-Sophie Cramer is a recognized angel investor with a keen eye for disruptive potential. Her investment focus primarily centers on early-stage companies, particularly those operating in consumer technology, direct-to-consumer (D2C) brands, and lifestyle sectors. She is known for backing visionary founders who are building innovative products and services that resonate directly with modern consumers. Her portfolio often includes ventures that leverage technology to create seamless customer experiences and challenge traditional market approaches.
Lea-Sophie's impressive career trajectory began with a strong foundation in high-growth environments. She gained crucial experience at Rocket Internet, a renowned startup incubator, where she honed her skills in launching and scaling internet businesses across various markets. This experience proved instrumental in her most notable entrepreneurial endeavor: co-founding Amorelie. Under her leadership, Amorelie transformed into a leading European e-commerce platform for intimate lifestyle products, demonstrating her ability to identify niche markets, build strong brands, and execute successful growth strategies. The eventual acquisition of Amorelie by ProSiebenSat.1 Media SE cemented her reputation as a successful entrepreneur with a proven track record of creating significant value.
As an angel investor, Lea-Sophie Cramer brings not only capital but also a wealth of operational experience and strategic mentorship to the companies she supports. She is passionate about empowering the next generation of entrepreneurs, offering guidance on everything from product development and marketing to team building and fundraising. Her involvement often extends beyond financial backing, providing critical support that helps startups navigate the challenges of early-stage growth. Her contributions to the Wella Company and her active role in the startup ecosystem solidify her position as a pivotal force driving innovation and progress in both established industries and emerging markets.
