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Liad Agmon is a Managing Director at Insight Partners, a global venture capital and private equity firm. He is also a successful entrepreneur, best known as the founder and former CEO of Dynamic Yield, an AI-powered personalization platform acquired by Mastercard.
Liad Agmon primarily invests in high-growth software and technology companies. His focus areas include B2B SaaS, cloud computing, cybersecurity, data infrastructure, and fintech, seeking out companies with strong product-market fit and scalable business models.
Liad Agmon works at Insight Partners, a leading global venture capital and private equity firm with offices in New York, London, and Tel Aviv.
Liad Agmon is a Managing Director at Insight Partners based in Israel, though he plans to transition to a senior advisor role in late 2025 to launch a new venture. Prior to joining the venture capital firm in 2021, he co-founded Dynamic Yield, an AI personalization platform acquired by McDonald’s for $300 million in 2019 and subsequently sold to Mastercard. His earlier entrepreneurial ventures include co-founding Onigma, which was acquired by McAfee, and Delver, which led to his appointment as Vice President of New Services at Sears Holdings following its acquisition. Agmon also served as an entrepreneur in residence at Bessemer Venture Partners and earned a bachelor's degree from Tel-Aviv University, where he later taught entrepreneurship. His professional background centers on building and funding enterprise technology companies across the artificial intelligence, cybersecurity, and information security sectors.
Liad Agmon is a distinguished Managing Director at Insight Partners, a prominent global venture capital and private equity firm renowned for its focus on high-growth technology and software companies. In his pivotal role, Agmon is instrumental in identifying, evaluating, and executing strategic investments in innovative software businesses poised for significant market disruption and expansion. His deep understanding of product development, market dynamics, and operational scaling makes him a valuable partner to portfolio companies.
Agmon's investment focus at Insight Partners is broad yet specialized, primarily targeting B2B software, cloud computing, cybersecurity, data infrastructure, and fintech sectors. He seeks out companies with strong product-market fit, robust recurring revenue models, and exceptional management teams capable of driving sustainable growth. His expertise is particularly valuable in navigating the complexities of scaling software enterprises, from early-stage growth to mature market leadership.
Before joining Insight Partners, Liad Agmon built a remarkable career as a successful entrepreneur and technologist. He is perhaps best known as the founder and CEO of Dynamic Yield, a leading AI-powered personalization and experience optimization platform. Under his leadership, Dynamic Yield grew into a global leader, eventually being acquired by Mastercard in 2019. This firsthand experience as a founder provides Agmon with a unique perspective, enabling him to deeply empathize with and effectively guide the founders and executives within Insight's portfolio. His background also includes significant roles in product management and engineering, further solidifying his technical acumen.
Agmon's contributions to Insight Partners' portfolio are significant, reflecting his keen eye for transformative technology. While specific individual investment leads are often collaborative at Insight, he has been closely involved with, and instrumental in, the growth of several high-profile companies. These include leading software innovators such as Monday.com, WalkMe, SentinelOne, Snyk, and Veeam, among others. His involvement typically extends beyond capital injection, offering strategic guidance on product strategy, go-to-market execution, and operational excellence to help these companies achieve their full potential.
Through his strategic vision and operational expertise, Liad Agmon continues to play a crucial role in shaping the future of enterprise software and technology. His commitment to fostering innovation and supporting entrepreneurial success underscores his impact as a leading investor in the global tech ecosystem.
