Lorenzo Spreafico

Lorenzo Spreafico is the Co-founder and Chief Operating Officer of Quell, an immersive fitness gaming company developing interactive exercise hardware and software. Prior to establishing the enterprise alongside co-founders Cameron Brookhouse and Martin Tweedie at the beginning of 2020, he built his professional background working as a specialized product designer. In his current executive capacity, he oversees the development of virtual fitness platforms and combat gaming systems, helping the technology startup secure $3 million in seed funding by late 2020. The business operates within the expanding interactive health sector, positioning its proprietary technology alongside established industry alternatives developed by major corporations such as Zwift and Nintendo. Spreafico maintains a primary professional focus on scaling corporate operations and engineering consumer products that integrate physical exertion with digital entertainment to improve overall user health and wellbeing.