Maria Soroka

Maria Soroka currently serves as Managing Director and Human Interface at Fastuna, an agile consumer testing platform that provides rapid consumer feedback, and is associated with Insight Partners. She brings over 20 years of professional experience in marketing, consumer strategy, and market research, having previously led consumer insights divisions within large corporate enterprises to develop human-centric strategies before launching her own independent consultancy. Since joining the investment firm Insight Partners in 2022, she has focused on executing financial transactions and managing capital investments in high-growth and mature software businesses. Soroka is also a formally trained psychologist and executive coach who holds a Bachelor's degree in Finance and Global Commerce from the University of Virginia. Her current professional focus effectively bridges applied human-centric consumer research methodologies at Fastuna with strategic enterprise software investments at Insight Partners.