Martha Forero Sepúlveda

Martha Forero Sepúlveda is the Co-Founder of HASSY, a consumer packaged goods enterprise specializing in premium avocado products for international distribution. The startup sources its raw materials directly from her family's established agricultural farms in Mexico to supply the broader United States retail market. Prior to launching this food venture, she co-founded UBITS, a prominent Latin American educational technology company focused on corporate training. During her tenure at UBITS, she successfully guided the enterprise through significant expansion and helped secure more than $30 million in institutional venture capital funding. As a recognized business operator, she was selected as an Endeavor Entrepreneur and is an active member of the Y Combinator alumni network. Her current professional focus centers on leveraging her technology scaling experience to build cross-border agricultural supply chains and innovative consumer retail brands.