Matthew Upchurch

Matthew Upchurch is the Chairman and Chief Executive Officer of Virtuoso, a global luxury travel network. Under his leadership, the organization has grown to encompass more than 380 agencies and 11,400 specialists across 30 countries, generating over $15 billion in annual sales. The platform connects these advisors with over 1,700 global travel providers, including hospitality and maritime brands such as Ritz-Carlton Hotels and Resorts, Seabourn Cruise Line, and Cunard Line. Previously, he served as chairman of the Institute of Certified Travel Agents and remains a lifetime member of the American Society of Travel Agents. His industry recognition includes receiving the Luxury Travel Expo’s Leaders in Luxury Award and being named among the most influential executives by Leisure Travel News. Upchurch maintains a primary focus on scaling operational systems and expanding exclusive partnerships within the luxury travel sector.