Oren Charnoff

Oren Charnoff is the Co-founder of Fondue, an early-stage e-commerce fintech startup headquartered and currently based in Tel Aviv, Israel. Prior to launching the financial technology company alongside co-founders William Herlands and Abraham Lucey, he served as a Vice President at Hanaco Ventures. During his tenure as an active investor at the venture capital firm, he specialized in identifying operational challenges and scaling opportunities for a variety of direct-to-consumer brands. At Fondue, which is officially backed by his former employer Hanaco Ventures, Charnoff develops branded cashback solutions specifically designed to replace traditional retail promotional discount codes. He frequently collaborates with industry professionals like Aviv Canaani to optimize customer acquisition and retention metrics for digital retailers. His professional background centers on leveraging financial technology to improve go-to-market strategies, customer incentives, and overall profitability for modern global e-commerce enterprises.