Peter Schmetz

Peter Schmetz is an Investment Manager at Vorwerk Ventures, representing an independent venture capital fund that manages EUR 150 million. He holds a Master of Arts in European Studies from Bergische Universität Wuppertal and a Bachelor of Arts in International and Global Studies from UC Santa Barbara. In his current capacity, he evaluates early-stage consumer-facing digital businesses and emerging food technology startups through direct face-to-face interactions at industry events. Schmetz notably facilitated a key investment in Planted, a Zurich-based alternative protein company, after connecting with co-founder Chris Jenny at a 2020 investor summit. This specific transaction supported the startup's ongoing development of proprietary structuring and fermentation technologies designed to create animal-product-free meat alternatives. His current focus remains on deploying venture capital into innovative consumer brands and sustainable food technologies that are revolutionizing plant-based proteins.