Peter Smith

Peter Smith is the Vice President of Global Franchising at Enterprise Holdings, where he serves in a senior leadership capacity focused on international business operations. In this executive position, he directs the strategic expansion and management of franchise partnerships across global markets for the organization's primary mobility brands, which include Enterprise Rent-A-Car, National Car Rental, and Alamo Rent a Car. His responsibilities encompass overseeing complex international franchising efforts, establishing new corporate footprints in emerging regions, and maintaining operational consistency throughout the broader corporate network. Operating within the broader global business sector, Smith evaluates potential market entries and structures commercial agreements that facilitate the worldwide deployment of the parent company's vehicle rental and mobility services. Ultimately, his primary current professional focus centers on driving global business expansion and scaling international franchise operations to support long-term corporate growth.