Raj Agrawal

Raj Agrawal is the Founder of Traversal, an early-stage technology startup currently based in Boston, Massachusetts. Prior to launching his current venture, he spent over a decade as the Co-Founder and Chief Executive Officer of Localytics, a prominent mobile application analytics and marketing platform. Under his executive leadership, Localytics successfully scaled to serve thousands of global enterprise customers, raised approximately $70 million in venture capital funding from notable firms including Polaris Partners and Foundation Capital, and was ultimately acquired by Upland Software in 2020. Earlier in his professional career, Agrawal developed his strategic and operational expertise by working as a management consultant at Bain & Company, advising corporate clients on growth initiatives. His current focus centers on scaling B2B software companies, leveraging advanced data analytics, and driving enterprise growth from the foundational stage through successful strategic acquisitions.