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Reggie James is the Creative Director at General Catalyst, where he manages brand strategy, storytelling, and design initiatives across the firm and its portfolio companies. Prior to this role, he served as the Co-founder and Chief Executive Officer of Eternal, an artificial intelligence gaming and new media startup that was acquired in 2025. During his tenure at Eternal, James developed products intersecting technology and culture, executing collaborations with notable figures including Heron Preston and Julia Fox. He holds a Bachelor of Science in Economics from the Wharton School of the University of Pennsylvania, where he previously launched Rough Draft Penn to support student investment efforts. Additionally, he authors the publication Product Lost, which examines the intersections of design, capital allocation, and modern media. His professional background centers on bridging creative direction with venture capital and early-stage technology development.
