Ronni Samir Sulaka

Ronni Samir Sulaka is the Co-Founder and Chief Executive Officer of Pide Directo and the CEO of Let's Eat Mexico, currently based in Monterrey, Nuevo León, Mexico. He established Pide Directo in 2020 to provide local restaurants with comprehensive digital tools for order management and delivery logistics, successfully scaling the enterprise to a workforce of 150 employees. Under his executive leadership, the restaurant technology platform secured participation in the highly competitive Y Combinator Summer 2021 batch and engaged with the Founder Institute. Concurrently, he directs corporate food service and catering operations at Let's Eat Mexico, drawing on his academic background from the Civilekonom programme at Jönköping International Business School in Sweden. Sulaka currently focuses on developing B2B supply chain solutions and user-centric technology to optimize digital infrastructure for the broader Latin American food service sector.