Samuel Frith

Samuel Frith is an Investor at Brand Foundry Ventures, an early-stage venture capital firm based in New York, New York. In this capacity, he collaborates with firm founder Andrew Mitchell to identify and finance emerging direct-to-consumer startups across the food and beverage, healthcare, financial technology, and consumer technology sectors. Brand Foundry Ventures is recognized for its specialized focus on disruptive consumer brands, operating within the same competitive ecosystem as notable industry successes like Peloton, Allbirds, Warby Parker, and Glossier. Frith actively contributes to a broader institutional investment strategy that has historically executed more than 120 investments and achieved 37 successful portfolio exits. He also monitors broader market trends impacting digital customer acquisition and supply chain logistics. His current professional focus remains strictly centered on evaluating early-stage consumer enterprises and providing the necessary capital to scale next-generation retail concepts.