Sasha Astafyeva

Sasha Astafyeva is a London-based venture capital investor who most recently served as a Partner at Atomico until her departure in 2023. Before joining Atomico in April 2020, she worked as a Principal at Felix Capital, where she focused on consumer technology investments. Her operational background includes serving as Head of Business Intelligence and Strategy at the fashion platform Lyst, as well as holding the position of Vice President of Finance and Business Intelligence at the Brazilian real estate marketplace VivaReal. Additionally, she gained early e-commerce experience working at the Latin American fashion retailer Dafiti. During her tenure at Atomico, Astafyeva led notable consumer technology deals, including investments in the rapid grocery delivery service Zapp and the IVF insurance provider Gaia. Her career reflects a sustained focus on scaling consumer-facing platforms and online marketplaces.