Serena Williams

Serena Williams is the Managing Partner at Serena Ventures, an early-stage venture capital firm based in San Francisco, California. She originally established the firm in 2014 to formalize her personal angel investing activities and subsequently raised a $111 million debut fund in 2022 to expand its institutional capacity. The firm has executed over 96 investments with an average check size of approximately $872,000 and maximum allocations reaching $18 million, prioritizing sectors such as financial technology, health and wellness, and consumer software. Williams has directed capital into several prominent technology, food, and consumer brands, including MasterClass, Tonal, Impossible Foods, Noom, and Coinbase. Transitioning from her extensive background as a professional athlete, her current investment strategy focuses on backing historically underrepresented entrepreneurs, with her firm's active portfolio currently comprising 53% women-led and 47% Black-led early-stage startups.