Sherrick Murdoff

Sherrick Murdoff is the Principal at SRM Advisory and a Senior Advisor at RLH Equity Partners. Previously, he spent 12 years at Salesforce as the Vice President of Partner Investments and M&A, where he led more than 80 investments and oversaw 45 exits within the technology services sector. His earlier career includes serving as a management consultant at Price Waterhouse and as the Chief Executive Officer of Silver Tail Systems prior to its acquisition by EMC. Murdoff currently holds board of director positions at several venture-backed companies, including Neuraflash, Astound Digital, and Thunder. He earned a Bachelor of Arts degree in economics and business from UCLA. With over 30 years of executive experience, his current focus centers on scaling technology services firms, advising on mergers and acquisitions, and executing go-to-market strategies within the SaaS ecosystem.