Simón González

Simón González is the Founder and Chief Operating Officer of Tributi, a financial technology startup based in Colombia. He established the consumer-focused company to provide automated tax preparation services, operating under a business model that is frequently compared to Intuit's TurboTax for the broader Latin American consumer market. Under his direct operational leadership, the enterprise participated in the Y Combinator Winter 2018 accelerator cohort and has subsequently grown to maintain a permanent workforce of approximately 20 full-time employees. In his executive capacity as Chief Operating Officer, González directs the daily internal operations, organizational scaling efforts, and strategic growth initiatives within the home and personal finance sector. His current professional focus remains firmly centered on expanding Tributi's regional footprint and optimizing digital tax compliance solutions for individual consumers navigating complex regulatory environments across Latin America.