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Simon Yencken is the Chief Executive Officer and Co-Founder of Fanplayr, an AI-powered personalization and behavioral data platform currently based in Silicon Valley. Before establishing Fanplayr in 2011, he served as a senior executive at TIBCO Software and held various international leadership positions at Reuters. Yencken also served as the Chairman of the Board for Aconex, a prominent cloud-based construction software company that eventually went public and was acquired by Oracle for $1.2 billion in 2017. Originating from Melbourne, Australia, he relocated to the United States to scale enterprise technology ventures, leveraging his early career experience in corporate law and international business operations. His current professional focus centers on expanding Fanplayr’s global footprint across the e-commerce and telecommunications sectors by utilizing artificial intelligence to optimize digital user experiences and drive measurable conversion rates.