Wes Nichols

Wes Nichols is a Partner at March Capital based in Los Angeles, California, where he focuses on investments in artificial intelligence, data infrastructure, and deep tech. Before joining the firm in 2020, he co-founded and served as CEO of MarketShare, an analytics software company that raised $90 million before being acquired by Neustar for $450 million. He previously founded Direct Partners, an agency that was subsequently acquired by Omnicom Group, and he currently holds active board seats at portfolio companies including Persado and Adverity. Nichols earned a master's degree in business from Johns Hopkins University and later completed the President's Program at Harvard Business School. His current focus and extensive professional background center on scaling high-growth enterprise software companies and driving digital transformation through the application of predictive analytics and machine learning technologies.