Zach Witzel

Zach Witzel is the Founder of Tryhelium, a SaaS company focused on revenue optimization for modern consumer subscription businesses. Previously, he served as a growth lead at Uber, where he specialized in designing, testing, and executing large-scale growth marketing experiments. During his tenure at the global transportation and delivery enterprise, his strategic product initiatives directly generated more than $100 million in incremental revenue. Through Tryhelium, Witzel now develops specialized B2B software tools designed to help consumer subscription applications across the iOS and Android ecosystems double their upsell conversion rates. The platform achieves these performance metrics by dynamically personalizing user upsell flows to systematically boost overall transaction volumes and subscriber retention. His professional background remains entirely focused on leveraging data-driven experimentation and targeted software solutions to maximize customer lifetime value within the broader consumer technology sector.