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Key people at Agendor.
Agendor is a São Paulo, Brazil-based software company that provides a customer relationship management and sales management platform tailored for business-to-business sales teams. Operating under a software-as-a-service subscription model, the enterprise offers specialized tools that allow commercial managers to track customer interactions, manage complex sales pipelines, and centralize business intelligence data. The platform currently serves a customer base of over 10,000 small and medium-sized businesses and supports tens of thousands of active users across the Brazilian market. Functioning as a comprehensive digital sales assistant, the company generates revenue through tiered paid plans based on feature access and user count, while maintaining a basic free version. By streamlining lead generation and performance tracking, the software helps organizations optimize their commercial operations. Agendor was established in 2012 by co-founders Gustavo Paulillo and Júlio Paulillo.
Key people at Agendor.
Agendor is a Brazilian CRM platform designed specifically for B2B consultative sales teams, both inside and field sales, to organize sales funnels, automate tasks, track results, and integrate with other systems via API.[1][2] It serves sales professionals and teams by solving key pain points like manual tracking, lost client data during visits, and lack of real-time visibility into pipelines, funnels, and KPIs, enabling predictive decision-making and productivity boosts from day one.[2][5] Additional tools like Agendor Chat for WhatsApp/site customer service, intelligent virtual phone with caller ID, geolocation maps for external visits, customizable reports, and automated email summaries drive growth, with the company boasting over 13 years of experience and consistent high growth.[2]
Agendor emerged as a startup in Brazil around 2012 or earlier, given its 13+ years of sales expertise by recent accounts and a pivotal 2015 funding round of R$1.2 million from Harvard alumni investors, as reported by Revista Exame.[2] Founder Gustavo Paulillo highlighted annual growth exceeding 100% since 2013, underscoring early traction in the commercial solutions space.[2] The idea stemmed from addressing real-world sales challenges, evolving into a mobile-first CRM that acts as a "right-hand assistant" for teams, with features refined through user needs like on-the-go client updates and funnel management.[5]
Agendor rides the wave of digital transformation in Latin American B2B sales, where remote and hybrid teams demand mobile CRM to handle fragmented communication via WhatsApp, sites, and calls amid rising e-commerce and consultative selling.[2][5] Timing aligns with post-pandemic shifts to data-driven sales ops, as Brazilian startups scale amid economic recovery, with Agendor's local focus countering global giants like Salesforce through affordability, Portuguese support, and sales-specific tools.[2] It influences the ecosystem by empowering SMBs and enterprises with accessible analytics—e.g., funnel predictability and geolocalized visits—fostering a more efficient regional sales tech stack and reducing reliance on spreadsheets.[2][5]
Agendor is poised for expansion by deepening AI-driven predictions, WhatsApp integrations, and API ecosystems to capture more LatAm market share in a CRM space growing 15-20% annually. Trends like hyper-personalized sales via chat and real-time geo-data will shape its path, potentially evolving into a full sales engagement platform. Its influence may grow through partnerships and enterprise wins, solidifying its role as the go-to for B2B teams streamlining from lead to close.[2][5]
