Better Health

High-Level Overview

Better Health is a San Francisco-based digital health company founded in 2019 that modernizes the medical supplies industry by providing home delivery of devices and supplies for chronic conditions like diabetes, incontinence, urology, ostomy, and wound care.[1][2][3] It serves over 60-80 million Americans reliant on these products, offering an end-to-end solution including clinical consultation, member education, insurance management, and home delivery as a licensed Medicare provider with partnerships across Medicaid and major payers.[1][2][3] The company has raised $27.93M total, with its latest $14M Series A-III round in July 2024, signaling strong growth in the e-commerce and digital health sectors.[1]

Better Health addresses access challenges and high costs in an antiquated market by bundling services for transparency and choice, working with healthcare veterans and top investors like General Catalyst and Caffeinated Capital.[1][2][3]

Origin Story

Better Health emerged from founder Naama's experiences as a software engineer, product manager, and serial healthcare entrepreneur who launched three prior companies in medical devices and diagnostics.[3] While bringing a catheter to market, Naama spoke with thousands of customers facing difficulties accessing quality medical supplies at home, revealing gaps in care for chronic condition patients—this sparked the idea for a modernized supply chain.[3]

Founded in 2019 by a team of healthcare, e-commerce, and software veterans, the company quickly gained traction as a licensed Medicare provider with payer partnerships, evolving from a niche solution into a comprehensive platform funded by world-class investors.[1][2][3]

Core Differentiators

• End-to-End Care Bundling: Combines product delivery with clinical consultation, education, insurance navigation, and home shipping, reducing friction for users unlike traditional fragmented suppliers.[1][2][3]
• Payer Network Strength: Licensed Medicare provider with Medicaid collaborations and national payer partnerships, enabling cost savings and broad accessibility.[2][3]
• Consumer-Centric Transparency: Focuses on choice, education, and peer-to-peer connections in an opaque industry, born from real customer pain points.[1][3]
• Tech-Enabled Modernization: Leverages e-commerce tech stack (e.g., Site Kit, DigitalOcean) to digitize discovery, selection, and ongoing support for 11,250+ items.[1][2]

Role in the Broader Tech Landscape

Better Health rides the digital health and e-commerce convergence trend, targeting the $20B+ U.S. home medical supplies market fragmented by outdated processes amid rising chronic disease prevalence (affecting 60M+ Americans).[1][2][3] Timing aligns with post-pandemic home care acceleration, payer shifts to value-based models, and demand for tech-enabled services that cut costs and improve adherence.[1][2]

It influences the ecosystem by partnering with manufacturers for direct-to-consumer innovation, fostering transparency, and scaling via payer integrations—positioning as a platform unifier in siloed healthcare.[3]

Quick Take & Future Outlook

With $14M fresh capital and a +125 Mosaic Score jump, Better Health is poised for aggressive expansion into new categories and payer contracts, potentially capturing significant share in the growing home health market.[1] Trends like AI-driven personalization, expanded telehealth bundling, and regulatory tailwinds for Medicare Advantage will propel growth, evolving its influence from supplier to full chronic care platform.[1][2]

This modernizer of medical supplies exemplifies how tech tackles healthcare inefficiencies, delivering the transparency and access patients deserve.[3]