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§ Private Profile · Los Angeles, CA, USA
Food tech company using proprietary technology to create low-carb, high-protein baked goods for health-conscious diets.
BetterBrand is a Los Angeles, California-based food technology company that develops low-carbohydrate, high-protein alternatives to traditionally carbohydrate-heavy baked goods. The consumer packaged goods business utilizes proprietary food processing techniques to manufacture items like its flagship product, The Better Bagel, for direct-to-consumer and wholesale distribution. Operating with fewer than 25 employees, the enterprise has expanded its physical retail footprint to more than 1,500 grocery store locations across the United States and the United Kingdom. BetterBrand distributes its products through major retail partners including Whole Foods, Sprouts, and Target, while securing financial backing from venture capital firms such as Seven Seven Six and VERSO Capital. The company reached a $170 million pre-money valuation after closing a $6 million Series A funding round in 2023, bringing its total raised capital to approximately $12 million since being founded in 2021 by Aimee Yang.
BetterBrand has raised $12.5M across 4 funding rounds.
BetterBrand has raised $12.5M in total across 4 funding rounds.
BetterBrand is a food tech company founded in 2021 that develops low-carb, high-protein alternatives to traditional carb-heavy foods like bagels, buns, and rolls using proprietary "grain-changing" technology.[1][2][4] It targets health-conscious consumers on low-carb, high-protein, or ketogenic diets, solving the problem of enjoying indulgent foods without weight gain or health trade-offs.[1][2][4] The company has raised $10.35M total, including a record-breaking Series A at $170M valuation led by female founder Aimee C. Yang—the highest for a female founder in venture history—and hit a $15M revenue run rate in 2023, on track to double to $30M+ that year amid rapid retail expansion.[1][2][5]
BetterBrand was founded in 2021 by Aimee C. Yang, a Wharton MBA (WG20) and the company's CEO, who launched it from Los Angeles with a vision to redefine healthy eating by innovating in the $12 trillion refined carb market.[2][4] Yang, the first sole female founder to raise over $1M in a venture-led pre-seed in food tech, started with a simple mission: bring joy to healthy eating after recognizing demand for tasty, guilt-free carb alternatives.[2] Early traction came quickly—a global retail debut at over 500 Whole Foods Market stores one year after online launch, followed by UK expansion in October 2023 exclusively at Whole Foods UK.[2][5]
BetterBrand rides the explosive growth in food tech, capitalizing on rising demand for keto, low-carb, and personalized nutrition amid obesity and wellness trends.[1][2] Its timing aligns with post-pandemic health shifts and the $12 trillion refined carb market's shift toward functional foods, where consumers seek indulgence without compromise.[2] Market forces like e-commerce retail partnerships (e.g., Whole Foods) and international scalability favor it, positioning BetterBrand to influence the ecosystem by normalizing "grain-changing" innovations and inspiring competitors like Hero and Base Culture.[1][2][5]
BetterBrand's international push and revenue trajectory signal multi-market dominance, with UK launch as a springboard for Europe and beyond.[2][5] Trends like AI-driven food formulation and sustained low-carb adoption will propel expansion into new categories, potentially challenging giants in baked goods.[2][4] Its influence may evolve from niche disruptor to category leader, empowering female-led food tech—watch for $100M+ ARR and IPO potential as it scales "grain-changing" globally, fulfilling Yang's joy-in-healthy-eating mission.[2]
BetterBrand has raised $12.5M in total across 4 funding rounds.
BetterBrand's investors include VERSO Capital, Day One Ventures, f7 Ventures, First Round Capital, Friends & Family Capital, Gaingels, Original Capital, Pareto Holdings, Polygon, Seven Seven Six, Soma Capital, UpHonest Capital.
BetterBrand has raised $12.5M across 4 funding rounds. Most recently, it raised $6.0M Series A in June 2023.