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§ Private Profile · Lehi, UT, USA
SMS marketing software provider offering automation tools for restaurants, focused on customer acquisition, retention, and revenue.
Boostly has raised $28.0M across 2 funding rounds.
Key people at Boostly.
Boostly was founded in 2017 by Mikey Murphy (Founder) and Shane Murphy (Founder).
Boostly has raised $28.0M in total across 2 funding rounds.
Based in Lehi, Utah, Boostly develops SMS marketing software and automation tools designed specifically for the hospitality and restaurant industry. The company provides a subscription-based platform that integrates directly with point-of-sale and online ordering systems to facilitate behavioral-based text campaigns, reputation management, and artificial intelligence-powered search engine optimization. Operating with a workforce of 50 employees, the enterprise currently serves over 1,200 restaurant locations across the United States and Canada, generating an estimated ten to fifteen dollars in return on investment per dollar spent by clients. The firm recently secured a $22 million Series A growth capital round, building upon a previous $5.6 million seed financing effort. These investment rounds were backed by notable institutional investors including PeakSpan Capital, Y Combinator, Trestle Partners, and Singularity Capital. Boostly was founded in 2017 by Shane Murphy and Mikey Murphy.
Boostly is a premier growth platform designed specifically for restaurants, offering an automated SMS marketing and feedback system that integrates seamlessly with restaurant point-of-sale and online ordering systems. Founded in 2017, Boostly leverages behavioral-based marketing and gamified texting experiences to deliver engagement rates up to 10 times higher than traditional text marketing. Its platform helps restaurants convert first-time diners into loyal customers by turning untapped customer data into actionable, automated marketing campaigns that drive repeat business and increase revenue. Serving over 1,200 restaurant locations across the U.S. and Canada, Boostly has generated more than $50 million in incremental restaurant sales, with users reporting sales increases of 20-33% after adopting the platform[1][2][4].
Boostly was founded in 2017 by Shane and Mikey Murphy, restaurant-tech veterans with prior experience building and selling an online ordering company and leading a restaurant operations software firm. The idea emerged from their deep understanding of the challenges restaurateurs face in leveraging customer data effectively. After multiple pivots and refining their approach, they landed on a behavioral-based SMS marketing platform that automates customer engagement and revenue growth. Early traction included growing to roughly $1 million in annual revenue and securing significant investor backing, culminating in a $22 million Series A funding round led by PeakSpan Capital in 2025[1][2][3][4].
Boostly rides the wave of digital transformation in the restaurant industry, where evolving customer behaviors and the rise of online ordering and delivery demand more sophisticated, data-driven marketing solutions. The timing is critical as restaurants seek to leverage first-party data to build direct customer relationships in a highly competitive market. Boostly’s platform addresses the gap between where customer data resides and where impactful marketing happens, enabling restaurants of all sizes to compete with enterprise brands in personalized guest engagement. Its integration of AI and automation aligns with broader trends in marketing technology, customer experience management, and the growing importance of SMS as a direct communication channel[1][3][5].
Boostly is poised for continued growth as it expands its marketing channels, develops new product features, and strengthens partnerships with other restaurant technology providers. Future trends shaping its journey include increased adoption of AI-powered marketing tools, deeper integration across restaurant tech stacks, and heightened demand for transparent ROI measurement. As Boostly scales, its influence in democratizing advanced marketing automation for restaurants is likely to grow, helping more operators drive revenue and build loyal customer bases in an increasingly digital ecosystem[2][3][5].
Overall, Boostly exemplifies how targeted, data-driven marketing platforms can transform traditional industries by empowering businesses with automation, intelligence, and measurable impact.
Boostly has raised $28.0M across 2 funding rounds. Most recently, it raised $22.0M Series A in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2025 | $22M Series A | PeakSpan Capital | Expon Capital, Trestle Partners, Y Combinator | Announced |
| Aug 1, 2024 | $6M Seed | Trestle Partners | PeakSpan Capital, Y Combinator | Announced |
Key people at Boostly.
Boostly was founded in 2017 by Mikey Murphy (Founder) and Shane Murphy (Founder).
Boostly has raised $28.0M in total across 2 funding rounds.
Boostly's investors include PeakSpan Capital, Expon Capital, Trestle Partners, Y Combinator.
