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Key people at Brera Serviced Apartments.
Based in Munich, Germany, Brera Serviced Apartments operates fully furnished, long-stay accommodations equipped with professional amenities for business travelers and relocating professionals. The hospitality company manages a growing real estate portfolio of eight operational properties across the country and currently employs a total staff of nearly 40 people. Generating core revenue through extended rental agreements, the firm targets corporate clients who require temporary housing, maintaining an average guest stay of 34 days across its various locations. Brera's property network includes a 111-apartment complex in Ulm, alongside established facilities in major commercial hubs such as Frankfurt, Stuttgart, and Leipzig. The enterprise pioneered the serviced flat model within the domestic German market before expanding its footprint to include additional regional developments in municipalities like Singen. The business was originally founded in 2013 by Matteo Ghedini.
Key people at Brera Serviced Apartments.
Brera Serviced Apartments is a hospitality company specializing in fully furnished, serviced apartments for short- to medium-term stays, offering a "home away from home" experience with hotel-like amenities in prime urban locations.[1][2][4][6] Primarily operating in Germany across cities like Munich, Frankfurt, Leipzig, Nuremberg, and Ulm, it manages around 500 apartments, emphasizing contemporary Italian design, weekly housekeeping, high-speed WiFi, kitchens, and on-site support from house managers.[2][3][6] The company serves business travelers, leisure guests, and families seeking privacy, affordability, and convenience over traditional hotels, with revenue around $13 million and a focus on portfolio expansion.[3][4][6]
Brera solves the problem of bland, impersonal hotel stays by providing stylish, self-contained apartments in central locations, complete with contactless access, laundry, and local concierge services.[4][6] Growth momentum is strong, with operations in six German cities, a new location in Böblingen Sindelfingen opening April 2025 (71 rooms/apartments), and a track record of property acquisitions, expansions, and successful exits like selling one Munich property for 23 times net cold rent.[2][6]
Brera Serviced Apartments traces its roots to Italy, where the related entity Brera Apartments was founded in 2009 in Milan as the first company offering a "widespread hotel" model—unique, renovated apartments blending hotel services with home-like privacy.[1] This leveraged prior hotel industry expertise from HotelSolutions, a revenue management firm, pioneering short-term rentals that immerse guests in Milan's charm.[1]
The German arm, Brera Serviced Apartments (Brera GmbH, based in Munich), launched its first house in 2013 and expanded rapidly.[2][7] Founder and CEO Matteo Ghedini, Italian-born, started as a management consultant at Boston Consulting Group, earned an MBA from INSEAD, and modernized a family-owned real estate firm in Germany before building Brera.[2] Key executive Benjamin Djebali joined in 2015, leading operations from Munich and spearheading openings in Frankfurt, Leipzig, Ulm, and beyond.[2] Part of the LR Immobilien Group (managing over €100 million in assets), Brera evolved from three Munich houses (140 apartments) into a 500-unit portfolio through acquisitions and developments.[2][3][6]
Brera rides the surge in serviced apartments and hybrid hospitality, fueled by remote work, business travel recovery post-pandemic, and demand for flexible, home-like stays over cookie-cutter hotels.[4][5][6] Timing aligns with urban migration to mid-sized German cities (e.g., Leipzig, Ulm) and Europe's push for sustainable, long-term hospitality amid housing shortages and tourism booms.[2][6] Market forces like rising short-term rental regulations favor branded operators like Brera, which boosts property values (e.g., 23x rent exits) and integrates tech for dynamic pricing and guest experience.[2][5]
In the tech-adjacent hospitality ecosystem, Brera influences by adopting PMS/RMS systems for data-driven operations, setting a model for scalable "widespread hotels" that blend real estate investment with guest-centric service, potentially expanding EU-wide.[2][5][6]
Brera Serviced Apartments is poised for accelerated growth, with the 2025 Böblingen launch signaling aggressive portfolio building toward 1,000+ units, leveraging its LR Group backing and founder's vision for pan-European dominance in long-stay hospitality.[2][6] Trends like AI-driven personalization (e.g., expanding "Giulia" digital support), sustainable expansions, and corporate relocations will shape its path, while economic tailwinds in Germany's tech hubs amplify demand.[5][6] Influence may evolve from regional player to category leader, redefining urban living for digital nomads and execs—turning strangers into friends, one stylish stay at a time, much like its Milan origins transformed short-term rentals.[1][6]
