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§ Private Profile · Santiago, Region Metropolitana, Chile
Cloud-based human resources management platform for companies in Latin America, offering end-to-end payroll, recruiting, and performance tools.
Buk is a Santiago, Chile-based cloud human resources management platform that enables companies to administer their workforce from payroll processing and salary administration to recruitment and professional development. The software provider serves nearly 4,000 regional corporate clients across Latin American markets, including Mexico, Colombia, and Peru, while maintaining an internal workforce of over 300 employees. After operating as a bootstrapped business for its first five years, the software startup raised a $50 million Series A funding round that valued the enterprise at $417 million. This institutional investment was led by venture capital firms Greenoaks and the SoftBank Latin America Fund, with additional participation from the founders of regional technology unicorns including Rappi, Kavak, and Ualá. Buk was founded in 2017 by chief executive officer Jaime Arrieta, Santiago Lira, Teresita Morán, Felipe Sateler, and Ricardo Sateler.
Buk has raised $135.0M across 3 funding rounds.
Buk has raised $135.0M in total across 3 funding rounds.
Buk has raised $135.0M across 3 funding rounds. Most recently, it raised $50.0M Series B in January 2025.
Buk has raised $135.0M in total across 3 funding rounds.
Buk's investors include 10D, 9Yards Capital, Accel, Awesome Ventures, Adeyemi Ajao, Base10 Partners, foobar.vc, Giant Ventures, Greenoaks Capital, Jetstream, Journey Ventures, Liquid 2 Ventures.
Buk Technology (also known as BukProtocol or Buk.Technology) is a Delaware-based startup founded in 2022 that builds modular blockchain infrastructure for tokenizing and trading dynamic assets like hotel bookings and event tickets, primarily targeting the travel and hospitality sectors.[1][2][3] It offers BukTrips, a Web3 hotel booking platform that tokenizes hotel inventory as NFTs for ownership and resale, alongside AI agents for personalized crypto-enabled travel planning, booking, coordination, and payments in stablecoins or $BUK token.[2][3][5] Serving travelers, hotels, airlines, and event organizers, Buk solves inefficiencies in asset resale and trip planning by creating liquid secondary markets and automating complex itineraries, with $50.1M+ raised (latest Series B on 09/01/2025) and early backing from Polygon despite a small team of ~12 employees.[1][3]
The company bridges blockchain with real-world travel, enabling resellable bookings and AI-driven personalization to cut out middlemen and enhance liquidity in a $multi-billion market for time-sensitive assets.[2][3][5]
Buk Technology was founded in 2022 in Dover, Delaware, by entrepreneurs including Arul and Nikhil, who bring expertise in large-scale enterprise transformations, Web3 technologies, and trade finance secondary markets for time-sensitive assets like event tickets.[3][5] The idea emerged from recognizing a gap in managing dynamic assets—hotel rooms, flights, and tickets that expire unused—aiming to replicate AWS-like disruption by tokenizing them for seamless resale and trading on blockchain.[3] Early traction came from Polygon as an investor, validating the "tradable resellable hotel rooms" concept, with pivots from pure blockchain efficiency tools to AI agents for crypto travel via BukProtocol.ai.[1][3][5] Pivotal moments include launching BukTrips for NFT-based hotel bookings and expanding to modular AI systems for full trip orchestration.[2][5]
Buk rides the convergence of AI agents, Web3 tokenization, and crypto travel, capitalizing on post-2022 blockchain maturity and AI hype to transform rigid travel bookings into tradable assets amid a $1T+ global travel market.[2][3][5] Timing aligns with rising crypto adoption in payments (e.g., via Travala.com parallels) and AI personalization demands, fueled by supplier-side pressures for better inventory utilization and traveler frustration with opaque pricing.[2][5] Market forces like decentralized finance (DeFi) liquidity and agentic AI (e.g., autonomous planning) favor Buk, positioning it to influence ecosystems by onboarding hotels/airlines to blockchain, spawning secondary markets, and accelerating Web3's real-world utility in hospitality.[1][3]
Buk is poised to scale its Series B momentum into mainstream crypto travel, potentially dominating tokenized asset markets with AI agents handling end-to-end trips as adoption of $BUK and supplier integrations grows.[1][5] Trends like multi-agent AI frameworks, stablecoin rails for global payments, and regulatory clarity on NFTs will propel it, evolving from niche tokenization to a full travel DeFi layer influencing competitors like Travala or Takyon.[2] As secondary markets for bookings mature, Buk could unlock billions in unused inventory value, redefining liquidity in time-sensitive industries and cementing its AWS-for-travel ambition.[3] This positions Buk Technology as a high-conviction bet in blockchain-travel fusion.