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§ Private Profile · Mexico City, Mexico
Provides subscription-based pay-per-km insurance for auto, moto, bicycle, scooter, and gadget coverage in Latin America, plus B2B SaaS tools.
Clupp has raised $460K across 1 funding round.
Key people at Clupp.
Clupp was founded in 2021 by Omar Said López Tronco (Founder) and Marisol Sánchez (Founder).
Clupp has raised $460K in total across 1 funding round.
Based in Mexico City, Mexico, Clupp provides subscription-based insurance solutions and B2B software-as-a-service tools tailored for the Latin American mobility and gadget markets. The company offers flexible pay-per-kilometer coverage for automobiles, motorcycles, bicycles, and scooters, targeting underserved riders across the broader region. In addition to direct consumer policies, the enterprise develops digital management platforms and financing guarantees utilized by global insurance brokers and United States startups. Operating with a core team of 12 employees, the insurtech startup underwrites its nationwide liability and risk coverage through strategic partnerships with established entities like ANA Seguros and Clupp Mutualidad. The firm accelerated its institutional growth by participating in the Y Combinator Winter 2022 batch and maintains industry ties through the Mexican Insurtech Association. Clupp was officially founded in 2021 by Omar Said López Tronco and Marisol Sánchez.
Key people at Clupp.
Clupp has raised $460K across 1 funding round. Most recently, it raised $460K Seed in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $460K Seed | — | Ysplit, Leawood Venture Capital | Announced |
Clupp is an innovative insurtech company based in Mexico City that provides accessible, usage-based insurance solutions primarily for underserved markets in Latin America. It offers pay-per-kilometer vehicle insurance covering cars, motorcycles, bicycles, electric bikes, and scooters, targeting low-risk drivers who drive less frequently. Clupp’s subscription model rewards good driving behavior and calculates premiums based on actual kilometers driven, making insurance more affordable and fair for users. Beyond B2C coverage, Clupp also develops B2B SaaS solutions to empower insurance brokers globally and creates new insurance products to support startup financing in the U.S., demonstrating a broad and innovative approach to insurance technology[1][2][3].
Founded in 2021 by Omar Said López Tronco and Marisol Sánchez, Clupp emerged from a deep expertise in actuarial science, risk management, and insurtech innovation. Omar, an actuary and CFA charterholder with awards in Mexican insurance research and innovation, leads as CEO, while Marisol, an expert in claims and fraud detection and president of the Mexican Insurtech Association, serves as COO. Their combined experience and vision for addressing underserved insurance markets in Latin America shaped Clupp’s mission to provide affordable, usage-based insurance products tailored to diverse vehicle types and driving behaviors. The company gained early traction through its innovative pay-per-use model and its focus on digital-first insurance solutions[3].
Clupp rides the global trend toward digital transformation in insurance (insurtech), particularly the shift to personalized, usage-based insurance models enabled by telematics and data analytics. The timing is favorable due to rising demand for affordable, flexible insurance in emerging markets and the increasing adoption of alternative mobility options like electric bikes and scooters. Clupp’s focus on underserved Latin American markets aligns with broader financial inclusion efforts and the digitalization of insurance distribution channels. By offering both B2C and B2B solutions, Clupp influences the ecosystem by enabling brokers and startups to innovate insurance products, thus expanding market reach and fostering competition in a traditionally rigid industry[1][3].
Clupp is well-positioned to expand its footprint in Latin America and potentially other emerging markets by leveraging its usage-based model and multi-vehicle coverage. Future growth will likely be driven by increasing adoption of micromobility and digital insurance platforms, as well as expansion of its B2B SaaS offerings to empower brokers globally. Trends such as telematics, data-driven risk assessment, and the rise of alternative transportation modes will shape Clupp’s evolution. As it scales, Clupp could become a key player in democratizing insurance access and innovating product offerings for underserved segments, reinforcing its role as a pioneer in the insurtech space[3][1].
Clupp was founded in 2021 by Omar Said López Tronco (Founder) and Marisol Sánchez (Founder).
Clupp has raised $460K in total across 1 funding round.
Clupp's investors include Fuse, Leawood Venture Capital.