Clupp

Based in Mexico City, Mexico, Clupp provides subscription-based insurance solutions and B2B software-as-a-service tools tailored for the Latin American mobility and gadget markets. The company offers flexible pay-per-kilometer coverage for automobiles, motorcycles, bicycles, and scooters, targeting underserved riders across the broader region. In addition to direct consumer policies, the enterprise develops digital management platforms and financing guarantees utilized by global insurance brokers and United States startups. Operating with a core team of 12 employees, the insurtech startup underwrites its nationwide liability and risk coverage through strategic partnerships with established entities like ANA Seguros and Clupp Mutualidad. The firm accelerated its institutional growth by participating in the Y Combinator Winter 2022 batch and maintains industry ties through the Mexican Insurtech Association. Clupp was officially founded in 2021 by Omar Said López Tronco and Marisol Sánchez.

High-Level Overview

Clupp is an innovative insurtech company based in Mexico City that provides accessible, usage-based insurance solutions primarily for underserved markets in Latin America. It offers pay-per-kilometer vehicle insurance covering cars, motorcycles, bicycles, electric bikes, and scooters, targeting low-risk drivers who drive less frequently. Clupp’s subscription model rewards good driving behavior and calculates premiums based on actual kilometers driven, making insurance more affordable and fair for users. Beyond B2C coverage, Clupp also develops B2B SaaS solutions to empower insurance brokers globally and creates new insurance products to support startup financing in the U.S., demonstrating a broad and innovative approach to insurance technology[1][2][3].

Origin Story

Founded in 2021 by Omar Said López Tronco and Marisol Sánchez, Clupp emerged from a deep expertise in actuarial science, risk management, and insurtech innovation. Omar, an actuary and CFA charterholder with awards in Mexican insurance research and innovation, leads as CEO, while Marisol, an expert in claims and fraud detection and president of the Mexican Insurtech Association, serves as COO. Their combined experience and vision for addressing underserved insurance markets in Latin America shaped Clupp’s mission to provide affordable, usage-based insurance products tailored to diverse vehicle types and driving behaviors. The company gained early traction through its innovative pay-per-use model and its focus on digital-first insurance solutions[3].

Core Differentiators

• Usage-Based Pricing: Premiums are calculated based on kilometers driven, rewarding low-risk and low-mileage drivers with more affordable rates.
• Multi-Modal Coverage: Insurance products cover a wide range of vehicles including cars, motorcycles, bicycles, electric bikes, scooters, and even skateboards.
• Behavioral Incentives: The model encourages safer driving habits by integrating driving behavior into pricing.
• B2B SaaS Solutions: Clupp provides software tools that enable insurance brokers worldwide to integrate and offer innovative insurance products.
• Market Focus: Targets underserved markets in Latin America, addressing gaps in traditional insurance offerings.
• Leadership Expertise: Founders bring strong actuarial, risk management, and insurtech credentials, enhancing product credibility and innovation[1][3].

Role in the Broader Tech Landscape

Clupp rides the global trend toward digital transformation in insurance (insurtech), particularly the shift to personalized, usage-based insurance models enabled by telematics and data analytics. The timing is favorable due to rising demand for affordable, flexible insurance in emerging markets and the increasing adoption of alternative mobility options like electric bikes and scooters. Clupp’s focus on underserved Latin American markets aligns with broader financial inclusion efforts and the digitalization of insurance distribution channels. By offering both B2C and B2B solutions, Clupp influences the ecosystem by enabling brokers and startups to innovate insurance products, thus expanding market reach and fostering competition in a traditionally rigid industry[1][3].

Quick Take & Future Outlook

Clupp is well-positioned to expand its footprint in Latin America and potentially other emerging markets by leveraging its usage-based model and multi-vehicle coverage. Future growth will likely be driven by increasing adoption of micromobility and digital insurance platforms, as well as expansion of its B2B SaaS offerings to empower brokers globally. Trends such as telematics, data-driven risk assessment, and the rise of alternative transportation modes will shape Clupp’s evolution. As it scales, Clupp could become a key player in democratizing insurance access and innovating product offerings for underserved segments, reinforcing its role as a pioneer in the insurtech space[3][1].