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§ Private Profile · Boston, MA, USA
Mobile identity authentication company offering APIs and SDKs for verifying government IDs for on-demand services and digital transactions.
Confirm is a Boston, Massachusetts-based mobile identity authentication company that provides application programming interfaces and software development kits to securely link physical identification documents with digital user identities. The platform utilizes advanced digital forensics, mobile biometrics, and facial recognition technology to verify government identification for commercial transactions requiring strict proof of identity. Operating under a SaaS business model, the enterprise supported identity verification for on-demand delivery services and document notarization, serving notable corporate customers such as DoorDash and Notarize. The organization raised at least $4 million in venture capital funding from early financial backers including Cava Capital to scale its verification infrastructure. Technology conglomerate Facebook acquired the startup in January 2018, integrating its engineering team and proprietary technology to enhance account recovery security while shutting down the standalone authentication offerings. The company was originally founded in 2015.
Confirm has raised $13.2M across 4 funding rounds.
Confirm has raised $13.2M in total across 4 funding rounds.
Confirm has raised $13.2M in total across 4 funding rounds.
Confirm's investors include Spero Ventures, AirAngels, C2 Investment, Homebrew, Lightspeed Venture Partners, Otherwise Fund, Spark Capital, Amjad Masad, Charlie Songhurst, David Lieb, Karim Atiyeh, Mike Hudack.
Confirm is a San Francisco-based technology company that builds an AI-powered people platform focused on performance management and talent development. It uses Organizational Network Analysis (ONA) and integrations with tools like Jira, Asana, and CRMs to quantify employee influence, impact, and contributions, enabling data-driven decisions on promotions, retention, and reviews[2][3][4]. The platform serves enterprises and growing teams at companies like Niantic Labs, Canada Goose, Bolt, and Substack, solving issues like biased reviews, administrative overload, and hidden talent risks by automating fair, objective assessments[2][4].
Confirm's growth includes recent launches like AI-powered One-Click Performance Reviews, which draft reviews from real work data, and customizable AI agents for coaching and analytics—all while emphasizing security and quick onboarding[2][4].
Confirm emerged in the context of remote and collaborative work challenges, positioning itself as the first platform to apply ONA to performance reviews for unbiased, data-backed insights[2][4]. While exact founding details like year or founders are not specified in available sources, the company is headquartered in California with 11-50 employees and has quickly gained traction among forward-thinking enterprises[3]. A pivotal moment was the April 2025 launch of One-Click Performance Reviews, highlighting its focus on injecting science into HR processes to counter politics and inefficiency[2].
(Note: Sources distinguish this Confirm from unrelated IT support firms like Confirm Technologies Ltd., a UK-registered entity providing network services[5][6].)
Confirm stands out in the HR tech space through these key strengths:
Confirm rides the wave of AI-driven HR transformation, addressing post-pandemic shifts toward remote work, talent scarcity, and demands for equitable performance systems amid economic pressures[2][4]. Its timing aligns with surging ONA adoption and AI tools like GPT-4, enabling objective decisions when subjective biases erode trust—critical as 70-80% of reviews reportedly rely on memory or politics[2]. Market forces like labor market tightness and retention challenges favor Confirm, influencing the ecosystem by promoting data-centric cultures that boost engagement and reduce turnover[4].
Confirm is poised to expand as AI agents and ONA become standard in people ops, potentially dominating performance management with deeper integrations and predictive analytics. Trends like hybrid work persistence and regulatory pushes for fair AI will shape its path, evolving its influence toward proactive talent orchestration in larger enterprises. This data-first approach confirms its edge in building high-performing teams over gut-feel rivals[2][4].
Confirm has raised $13.2M across 4 funding rounds. Most recently, it raised $6.0M Series A in August 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2023 | $6M Series A | Spero Ventures | AirAngels, C2 Investment, Homebrew, Lightspeed Venture Partners, Otherwise Fund, Spark Capital, Amjad Masad, Charlie Songhurst, David Lieb, Karim Atiyeh, Mike Hudack, Mike Krieger, Tobias Lutke, Black Angel Group, Elefund, Gaingels, Shrmlabs | Announced |
| Feb 1, 2020 | $150K Series U | — | Alumni Ventures, Pareto Holdings, ULU Ventures, Chris M. Willliams | Announced |
| Feb 1, 2020 | $3M Seed | — | Alumni Ventures, BOW Capital, First Round Capital, Pareto Holdings, ULU Ventures, Rick Lewis, Chris M. Willliams, Bessemer Venture Partners, Boston Seed Capital, Construct Capital, CRV, David Chang, Flybridge Capital Partners, Highland Capital Partners, Jason Robins, Jeff Seibert, JOE Caruso, Norwest Venture Partners, ONE WAY Ventures, Scribble Ventures, Tribe Capital, Wayne Chang | Announced |
| Jan 1, 2016 | $4M Seed | Accomplice, Cava Capital, RHO Ventures, Zelkova Ventures | True North Cos. | Announced |