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§ Private Profile · Toronto, Canada
SaaS platform building collaboration and decision-making tools, consolidating goals, email, chat, knowledge for knowledge-intensive teams.
Convictional has raised $49.0M across 3 funding rounds.
Key people at Convictional.
Convictional was founded in 2017 by Roger Kirkness (CEO & Founder).
Convictional has raised $49.0M in total across 3 funding rounds.
Based in Toronto, Ontario, Convictional is an enterprise software company that develops workplace collaboration tools and a B2B trade enablement platform for commercial distributors and retailers. The organization provides a unified workspace designed as an alternative to Slack, consolidating corporate goals, email, chat, meetings, and knowledge management to support decisions in research organizations. Alongside its internal productivity software, the company operates a digital infrastructure network that helps enterprise clients source, onboard, and transact with external suppliers. Convictional has secured $48.9 million in total venture funding across three rounds, highlighted by a $40 million Series B investment led by Y Combinator's YC Continuity fund. Following this capital injection, Managing Director Ali Rowghani joined the board of directors to guide the firm, which currently operates with approximately 15 employees. Convictional was founded in 2017 by Roger Kirkness and Chris Grouchy.
Key people at Convictional.
Convictional is a B2B SaaS company reinventing business operations by providing a platform that streamlines and automates wholesale partnerships and supplier onboarding. Their product enables brands and retailers to connect, collaborate, and transact more efficiently, solving the complex problem of managing multiple wholesale relationships with speed and ease. Convictional serves businesses looking to scale their wholesale operations digitally, improving operational efficiency and reducing manual processes. The company has demonstrated strong growth momentum by addressing a critical pain point in the wholesale ecosystem with a scalable SaaS solution[7].
Convictional was founded by entrepreneurs with deep experience in e-commerce and SaaS, motivated by the inefficiencies they observed in wholesale business operations. The idea emerged from the need to simplify and digitize the traditionally manual and fragmented wholesale processes, enabling faster onboarding and better integration between brands and retailers. Early traction came from successfully onboarding key clients who validated the platform’s value in accelerating wholesale partnerships and reducing operational friction[7].
Convictional rides the trend of digital transformation in wholesale and B2B commerce, where traditional manual processes are being replaced by automated, software-driven workflows. The timing is critical as more businesses seek to scale their operations remotely and digitally, especially post-pandemic. Market forces such as the rise of e-commerce, demand for supply chain transparency, and the need for operational agility work in Convictional’s favor. By enabling seamless wholesale partnerships, Convictional influences the broader ecosystem by accelerating digital adoption and fostering more interconnected B2B commerce networks[7].
Looking ahead, Convictional is poised to expand its platform capabilities, deepen integrations, and grow its user base across industries reliant on wholesale operations. Trends such as AI-driven automation, increased demand for real-time data, and global supply chain digitization will shape its journey. Convictional’s influence is likely to grow as it becomes a critical infrastructure layer for wholesale commerce, helping businesses operate with greater speed, transparency, and scale. This aligns with its mission to reinvent business operations by making wholesale partnerships as seamless as possible[7].
Convictional was founded in 2017 by Roger Kirkness (CEO & Founder).
Convictional has raised $49.0M in total across 3 funding rounds.
Convictional's investors include Ali Rowghani, Aya, Banana Capital, Cambrian Ventures, CapitalG, Cyberstarts VC, Kevin Ding, FTX Ventures, Greenoaks Capital, LGF, New Form Capital, S Capital VC.
Convictional has raised $49.0M across 3 funding rounds. Most recently, it raised $40.0M Series B in February 2022.
