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§ Private Profile · Boston, MA, USA
a technology company, an entity established and operating within the global technology industry, dedicated to technological pursuits.
Crayon has raised $44.5M across 7 funding rounds.
Key people at Crayon.
Crayon has raised $44.5M in total across 7 funding rounds.
Crayon is a Boston, Massachusetts-based technology company that develops a competitive intelligence software platform designed to track and analyze the digital footprints of rival businesses. The enterprise software-as-a-service platform utilizes machine learning to automatically capture external market data across millions of sources, including pricing changes, product updates, and marketing campaigns, enabling sales and marketing teams to adjust their strategies in real-time. The organization serves a diverse client base of more than 500 enterprise customers, providing market intelligence solutions to prominent technology companies such as Dropbox and Zendesk. To support its operational expansion and product development, the enterprise has secured approximately $38 million in total venture capital funding, including a $22 million Series B financing round led by Baird Capital, Baseline Ventures, and Bedrock Capital. Crayon was established in 2015 by co-founders Jonah Lopin and John Osborne.
Key people at Crayon.
Crayon Group Holding ASA is a global IT consulting and services firm headquartered in Oslo, Norway, specializing in optimizing technology investments, software asset management, cloud migration, data analytics, AI, and cybersecurity.[1][2][5] Founded in 2002, it operates in 46 countries with over 4,000 employees, serving enterprises through segments like Software & Cloud Direct, Channel, Economics, and Consulting, helping businesses drive digital transformation and control IT costs.[1][2][5]
(Note: A separate U.S.-based company named Crayon, founded in 2014 in Boston, provides competitive intelligence software for marketers, tracking competitor signals across millions of websites. This profile focuses on Crayon Group as the primary match for a Norwegian technology company; the Boston entity is distinct.[4][6])
Crayon Group was founded in 2002 in Oslo, Norway, by Jens Rugseth and Rune Syversen (current Deputy CEO & Chairman), who identified a market gap in specialized IT services for software asset management (SAM) and volume licensing.[1][2] Starting with a focus on optimizing software investments, the company received early funding and expanded into cloud solutions amid rising digital demands.[1]
Pivotal growth came through strategic evolution: from core SAM to comprehensive offerings in cloud migration, data analytics, AI, and cybersecurity, building a global footprint across 46 countries.[1][5] Today, it partners with giants like IBM as a Platinum Business Partner, leveraging expertise in software optimization worldwide.[3]
Crayon Group rides the wave of digital transformation and cloud adoption, capitalizing on enterprises' need to optimize sprawling IT spend amid AI, data analytics, and cybersecurity booms.[1][2] Timing aligns with post-pandemic hybrid cloud shifts and regulatory pressures on software compliance, where its SAM roots provide a defensible edge over generalist consultancies.[1]
Market forces like rising cloud costs (projected to exceed $1 trillion globally by 2026) and AI integration demands favor Crayon's economics-driven model, influencing the ecosystem by enabling efficient scaling for mid-to-large enterprises and partners like IBM.[2][3] It shapes tech adoption by bridging vendors and buyers, reducing waste in a $500B+ software market.
Crayon Group is poised for accelerated growth through AI-enhanced services and deeper cloud partnerships, potentially expanding M&A in high-growth regions like APAC and the U.S.[1][2] Trends like sovereign AI regulations and zero-trust security will amplify demand for its optimization expertise, evolving its role from cost-cutter to strategic transformation leader.
As IT budgets tighten amid economic uncertainty, Crayon's foundational mission—maximizing tech ROI—positions it to thrive, much like its origins filling a critical gap in 2002.
Crayon has raised $44.5M across 7 funding rounds. Most recently, it raised $22.0M Series B in May 2021.
Crayon has raised $44.5M in total across 7 funding rounds.
Crayon's investors include Baird Capital, Pritzker Group, Trajectory Ventures, Baseline Ventures, Bedrock Capital, C&B Capital, Gaingels, Oyster Funds, Eric Stromberg, Amplo, Chloe Sladden, Jana Messerschmidt.
