Cult Capital

CULT Capital is an investment firm identifying, funding, and scaling emerging consumer brands that cultivate intense customer loyalty. It targets growth-stage companies with annual revenues exceeding $2 million, offering capital up to $10 million. The firm’s strategy focuses on brands selling a lifestyle, not just a product, primarily across beauty, personal care, food, beverage, homecare, pet, and wellness.

John M. Kenney and Sarah A. Woelfel co-founded CULT Capital in 2014, driven by a mutual vision for brands inspiring passionate followings. Kenney brings investment experience from TSG Consumer Partners and AEA Investors; Woelfel's background includes roles at Audax and Deutsche Bank. This collective expertise forms the foundation for the firm’s strategic brand development.

CULT Capital partners with ambitious brands that have cultivated a fiercely loyal customer base through compelling engagement. The firm supports these businesses via its CULT Capital 360 network, providing comprehensive growth assistance. Its long-term vision empowers these distinctive brands to achieve substantial scale and enduring market presence, solidifying consumer relationships and ensuring lasting success.